Kick-Ass Audio Breaks

The most important thing you can do is personalize a topic.  Doing this defines your character.  Adding in other elements of personalization also gives you more to play with as a break evolves.  Recently, Tiffany Hill from Tiffany and Michael, B101, Philadelphia, realized she never wore the correct bra size.  So we decided to bring in a “bra expert” from a Philly department store who measured three of the most fun people in the building, to see if they wore the right bra size, too.  Inside of this we have unpredictability and the typical male vs. female perspective of things.  Here are the two breaks as they played out over the half hour topic.

A true focus of the Jim and Kim Show on Fresh 102.7, New York is to be very local.  That’s why when there was a big Italian festival in town, they were all over it.  But not in a  way that just promoted it.  They did a fun thing called “Romantico or No Romantico”.  With Italian being a romance language, they had someone from the festival on to talk Italian and they and the listeners had to guess if it was romance talk or if they were saying something much less touching.  Here are a couple of breaks of its execution.