Kick-Ass Audio Breaks

What do you do when your PD boasts in a meeting that he’s the number one program director in country, according to a trade magazine?  Well, when you’re Karlson and McKenzie, WZLX, Boston, you record him and mercilessly mock him on the air.  What do you do when you’re the number one program director and you hear that break?  You call in to defend yourself and attack the morning show back.  Lots of radio people might hear this break as being “inside” but actually, it’s a break about relationships; employee and employer.  And quite fun.

You keep hearing that interviews don’t work.  Crappy interviews don’t work.  Great ones do.  This is an example of a well-executed, very fun interview from Ryno and Tracy, KYGO, Denver. They’re talking to Jerrod Niemann, who’s not yet an A-lister on the country charts (he’s headed there, though).  Jerrod’s coming on to talk about his new CD.  Ryno and Tracy know that listeners care less about being sold something than they do being entertained.  Ryno has a touch of laryngitis.  He starts by talking with Jerrod about being a singer and what he does when he has throat issues (he’s connecting with Jared in doing this).  It then turns into a terrific story Jerrod tells about going to a gynecologist (yes, he’s a guy so it’s interesting), and they land on Jerrod’s fascination for unknown beers and the app he has which helps him.  At the end they sell his CD, after the audience has been entertained by everything else.