Kick-Ass Audio Breaks

John and Tammy at KSON, San Diego, reflecting on kids going back to school last month, decided to test the honesty of teachers by playing “Plead the Fifth Grade”.  They got a fifth grade teacher on and then asked a series of questions escalating in their level of discomfort, to see how honest he’d be with them and the audience.  The teacher got one shot to “plead the fifth” and not answer the question.

Nothing is better than when a morning show does something fun and innovative that fits its brand image that the competitor wouldn’t think of doing.  Alicia Keys is making the rounds to promote her new CD.  Pablo and Free on WPGC, Washington not only did the standard Q&A, they had Alicia call a record store as a customer looking for a song she didn’t know the name of or the artist and that all she could do is sing the hook, which she does.  Of course, it’s her song!  The effort here is spectacular and created a break listeners walked away talking about!