For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
How Hot Is It?/in Audio /by firstname.lastname@example.org
If you target women, kids are always gold. That’s why when the northeast went through its last heatwave a cople of weeks ago, Tiffany and Michael at B101, Philadelphia, downloaded “how hot is it” jokes off the internet, went to a local public pool (where the kids are) and had them read them. Listen to the produced piece here and know that every mom (B101’s audience) was laughing right along!
Angry or Acting/in Audio /by email@example.com
Karson & Kennedy at MIX 104,1 Boston went out and rented DVDs for an afternoon. They were in search of scenes in Mel Gibson movies where his character got angry. They set those aside and edited some of his ugly phone calls to Oksana for a fun game called “Angry or Acting”. They played an audio clip for a listener who had to determine if Mel was acting angry or actually angry. It’s fun and here it is!
Nick Calls Mel Gibson on Skype/in Audio /by firstname.lastname@example.org
With the Mel Gibson story front and center, NOW, New York City’s Nick Cannon decided he wanted to get into a new profession to help Mel. So as an anger management counselor, Nick rang Mel up on Skype for a little conversation! Innovation is what makes shows unique. Here’s a great example of an idea no one else thought of that made Nick stand out in that moment, creating an environment where listeners would come back for more because they had so much fun hearing this.
Charles Kelly 60 Seconds/in Audio /by email@example.com
A fun way we end all artist interviews on syndicated country show Tony & Kris is a feature called “60 Seconds”. The guys throw questions at the artist in rapid fire form, asking them to answer with the first thing that hits them. All the questions are personal so they reveal themselves. In the process, we find out some inside stuff about the artist and arm ourselves with fresh places to go the next time we talk with them.
Know Your Celebrity Rants (Audio)/in Audio /by firstname.lastname@example.org
With the slow drip of damning Mel Gibson audio out, Karson & Kennedy at MIX 104.1, Boston decided to bring out audio of other celebrities having meltdowns. They did a game called, “Know Your Celebrity Rants”. Despite the fact that the contestant seemed stumped, imagine people at home or in their cars laughing and playing along to all these great audio drops.