Kick-Ass Audio Breaks

Sometimes the very best content comes from the lives of the people on the show.  This often is the kind of content that cannot be done by any other show because they don’t have the experience.  Producer Mary’s sister, Katy, has the worst luck at dating, often making some very bad stories.  This is fodder for The J Show, B96, Chicago, in a new feature they put on called “Train Wreck Katy”.

When a local story breaks, you can recount the facts as you know them from the paper, TV, or the internet.  Or you can grab someone who was in the middle of the story and get them to tell you what happened.  Doing the latter is much more interesting because you can ask questions and get firsthand perspective, making the story come alive.  Dave and Veronica, WQYK, Tampa, heard that there was a streaker at the Rays baseball game the previous night.  They found one of the arresting cops who knew more than they did and invited him on the show to create the fun break.  The moral of the story:  do the work to pull this stuff off and you’ll have something the rest of the market won’t.