Radio Show Content | Audio Breaks

WBMX Lana is Angry About the Massage

November 24, 2013

Karson & Kennedy If you’re telling a story on the show that has other people involved, instead of just giving the details of the story yourself, get them to participate so there is more to play with. Karson and Kennedy, MIX 104.1, Boston, ventured into Karson’s relationship with his wife, Lana. She’d purchased a massage for him that he never used and this caused friction in their relationship. Their great producer, Mike Morgan, told Lana to listen to the break they were about to do on-the-air. He then had her leave a voicemail with her reaction (a novel approach). This break is Lana going off, uninterrupted, on Karson. It’s a terrific character building break because Lana is very real, very passionate, very opinionated, and very funny.

KYGO Tracy Talks Minnesota

November 17, 2013

Ryno & Tracy I am not a fan of lists – they’re easy content but not very personal. Unless you do something with them that is uniquely yours. Ryno and Tracy, KYGO, Denver, found the list of least sexiest American accents. They could have just read it to the audience and commented, but they personalized it when Tracy, noting how hated a Midwestern accent is, called her husband and tried to seduce him with a Minnesota accent. Lots of silly fun.

WBMX Barrett Say Red Sox Players Names

November 10, 2013

Karson & Kennedy Sometimes a break happens on a Reynolds Group show that is perfection. This is one of them. The Red Sox are on the cusp of another World Series title and Karson and Kennedy, MIX 104.1, Boston know this is top shelf, very relatable content to the market. Listeners remember you not for the topics you choose, but for what you do with the topic. They had Karson’s three-year old son, Barrett, say the names of the Red Sox players and an intern, who happens to hate baseball, had to decipher them. Here are the strategic things accomplished in this break: character definition, deep authenticity, high relevance of topic, innovation because of what they did with the topic, and the chemistry of the room drove the humor.

MOJO Rachel at the Store

October 27, 2013

Mojo in the Morning Radio is one of the best mediums to tell a story because we can paint pictures with words, tone, and emotion. Want to truly understand the value of telling a story? Tell one well to listeners and stop halfway. They’ll ask that you finish it. They won’t if you cough out facts, figures, metrics, and lists. That’s the power of stories. In this segment on MOJO in the Morning, Channel 95.5, Detroit, Rachel tells a story about waiting on line at a retail establishment. Her story has wonderful twists and turns, totally defines her, and is exceptionally captivating. Mojo also finds way to involve listeners in the process, making this short break have multiple dimensions to keep those just tuning in completely engaged.

WQYK Talks to Luke Bryan

October 20, 2013

Dave & Veronica One thing to learn when interviewing a top celebrity is to prep, but also be prepared to organically go where the interview leads you. A few weeks ago, Dave and Veronica, WQYK, Tampa talked to Luke Bryan, who was coming on to sell concert tickets. Early in the interview, they played for him Veronica doing a hip hop version of a Luke song used in another feature. Luke was so mesmerized by the creative that he took the interview to other places. Instead of being married to their list of questions, they willingly followed Luke. What ensued was a silly, fun interview which highlighted not only our team, but Luke’s sense of humor. A win all the way around – very entertaining for the audience and, as a result, Luke probably sold more concert tickets!

Kick-Ass Audio Breaks

WBMX Lana is Angry About the Massage

KYGO Tracy Talks Minnesota

WBMX Barrett Say Red Sox Players Names

MOJO Rachel at the Store

WQYK Talks to Luke Bryan

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