Kick-Ass Audio Breaks

If you target women, kids are always gold.  That’s why when the northeast went through its last heatwave a cople of weeks ago, Tiffany and Michael at B101, Philadelphia, downloaded “how hot is it” jokes off the internet, went to a local public pool (where the kids are) and had them read them.  Listen to the produced piece here and know that every mom (B101’s audience) was laughing right along!

With the Mel Gibson story front and center, NOW, New York City’s Nick Cannon decided he wanted to get into a new profession to help Mel.  So as an anger management counselor, Nick rang Mel up on Skype for a little conversation!  Innovation is what makes shows unique.  Here’s a great example of an idea no one else thought of that made Nick stand out in that moment, creating an environment where listeners would come back for more because they had so much fun hearing this.