Radio Show Content | Audio Breaks

WBMX The Black Box

February 5, 2012

The Lieutenant Governor of Massachusetts was recently in a car accident where it was discovered, via the car’s black box, that he was traveling over 100-mph. That lead Karson & Kennedy, at MIX 104.1, Boston, to wonder what the black boxes in their cars might say. This is not only innovative, it’s terrific character development.

WWFS Reading the E-Mail

January 29, 2012

Jim & KIm There is no doubt that relationships topics always work on female-targeted radio shows. Jim and Kim, Fresh 102.7 New York’s morning team, saw a multiple page letter a Wall Street broker wrote a gal he had one date with that was way over the line. They could have just read the letter (or parts of it) on their show. Instead, they found someone fun in the building and had them read it to the listeners, thus shifting into a position to react, which made it much more fun because of this added dimension.

Eddie & Jobo Go to the Courthouse

January 22, 2012

Reality shows have conditioned listeners to want to be entertained by real life. One place real life happens for some people is in courthouses. Eddie & Jobo, on KHITS, Chicago head to their local courthouse once a week to talk to people about why they’re there that day. What ensues are fun conversations that really entertain those listening.

KSON Golden Globes or Golden Girls

January 15, 2012

John & Tammy Sometimes breaks go completely sideways. That’s what happens when performing. How you handle it is what turns it into lemonade. John and Tammy, KSON, San Diego, came up with a fun game called “Golden Globes or Golden Girls”, with our entering the awards show season. They gave a fact about one show or the show and the listener had to figure it out. Really simple and very easy to follow, right? The listener got completely confused with how to play and here’s the audio. Listen as John and Tammy just back up, letting this take on a life of its own, making it even funnier.

Do Something With Hollywood Reports

January 8, 2012

Two breaks from two shows dealing with the same issue – what to do with Hollywood reports to make them more entertaining and memorable.

Eddie & Jobo Kyle & Rachel I have never been a big fan of Hollywood reports because they tend to be nothing more than the regurgitation of things listeners can find on Perez Hilton’s website or TMZ. In order for it to be great, you must do something with it. Here are two examples of this. In the first segment, with the pending Kim Kardashian-Kris Humphries divorce, Eddie and Jobo, KHITS, Chicago, talked tp a divorce attorney who offered her prospective on why Kris asked for an annulment. It’s very efficient, but more importantly, it engages the listeners emotionally.

In the second segment, when Jerry Sandusky’s attorney suggested that detractors call 1-800-Reality to get a grip on life, Kyle and Rachel, Radio Now, Indianapolis’s morning team did just that and found it to be a gay sex line. They could have just told listeners that’s what you got, but instead, they let me feel it by actually airing the audio.

Kick-Ass Audio Breaks

WBMX The Black Box

WWFS Reading the E-Mail

Eddie & Jobo Go to the Courthouse

KSON Golden Globes or Golden Girls

Do Something With Hollywood Reports

Some of the Great Radio Stations I’ve Helped...