Radio Show Content | Audio Breaks

WJMK Jobo Grills for the Fourth

July 31, 2011

Eddie & Jobo Normally I am not a fan of any morning show cooking on the air. There is zero listener benefit to this. But here’s an exception. Eddie and JoBob, on K-HITS, Chicago grill in the studio right before the July Fourth holiday. What makes it work are the sounds they create and the fact that JoBo uses it to get to audio of him asking kids questions about grilling during the holiday weekend, which is really fun.

WWFS Stack the Cheaters

July 24, 2011

Jim & KIm Back when the Arnold Schwarzenegger scandal broke, Jim and Kim, on Fresh 102.7, New York, gathered some notorious cheaters (Arnold, John Edwards, Jesse James, and Tiger Woods) and asked their listeners to list them from most to least egregious. One of the easiest things to do on a show to create some dimension inside breaks is get listeners to play along with you. In their novel idea called “Stack the Cheaters”, they did just that.

WJMK Eddie Calls the Royals

July 17, 2011

Eddie & Jobo Nothing is better than when you take one of the hottest topics out there and create humor by doing something unique around it. Eddie and JoBo, on K-HITS, Chicago, are legends in the market. These guys are really funny and relevant. Here’s a call they made back when Prince William got married. They called another church in London as representatives, looking to change the venue due to too much media exposure. About halfway through, the woman at the church starts to get the joke.

WBMX Bruins Play by Play Announcer

July 10, 2011

Karson & Kennedy
Back when the Bruins were in the hunt for the Stanley Cup, Karson and Kennedy at MIX 104.1, Boston got an interview with their play-by-play announcer. Not uncommon, right? The goal of an interview is to do stuff inside it for the person least interested in the topic. In this one, the show gets him to bring them inside various aspects of the team, landing as him being authentic and real by revealing himself, too. This is a pretty good interview, geared at all their audiences – those who cared about the Cup and those who didn’t.

MOJO Nick is Grounded for the Summer

July 3, 2011

Mojo in the Morning What happens when you’re grounded for the summer? The best radio is a reflection of real life. Nick is an 11-year old kid in Detroit who got grounded for the summer. Following the drama (something reality TV shows do quite well) is very memorable and fun. That’s why Mojo in the Morning on Channel 95.5, Detroit “adopted” Nick and is following his exploits.

Kick-Ass Audio Breaks

WJMK Jobo Grills for the Fourth

WWFS Stack the Cheaters

WJMK Eddie Calls the Royals

WBMX Bruins Play by Play Announcer

MOJO Nick is Grounded for the Summer

Some of the Great Radio Stations I’ve Helped...