Radio Show Content | Audio Breaks

Mom I’m Having an Affair With Tom

January 30, 2011

When the New England Patriots were still in the NFL playoffs, we knew we needed to tie into this topic but as a female-targeted morning show, Karson & Kennedy, on MIX 104.1, Boston, knew it couldn’t talk pure sports. That’s why they came up with this fun feature called “Mom, I’m Having an Affair with Tom.” One female listener, calling her mother on the other line, had to convince her she was having an affair Patriots QB Tom Brady.

Bud Light Bev

January 23, 2011

Anyone can do American Idol updates, most people talk to the kicked off contestants, but only one show can do “Bud Light Bev”. Bev is a listener to Karson & Kennedy on MIX 104.1, Boston. She calls in a lot and she’s always drunk. So, they built an American Idol game around her. Go grab a Bud Light and enjoy!

The Pete Carroll Carol

January 16, 2011

Candy + Potter The Seahawks had a great season in the NFL, even beating reigning Super Bowl Champs, the New Orleans Saints. To help celebrate, Candy & Potter, on KMPS, Seattle decided to put together, with listeners help, a Pete Carroll Carol. Just off of Christmas, they re-wrote “The 12 Days of Christmas” as an ode to celebrate the team and coach who took them further than anyone expected (theirs is called “The 12 Days of Seahawks”). I always ask shows what they are doing with local topics others in the market aren’t. This is a great example of one that scored on every level.

B96 Perez is on match.com

January 16, 2011

One of the chief responsibilities of a show is to generate content no other show in the market can. Perez Hilton does a daily celebrity update on J & Julian’s show on B96, Chicago (now #1 P18-34!!). Perez could certainly rattle off all the latest Hollywood gossip with great credibility. But listen as this report lights up when the morning team gets Perez to talk about trying to find a partner on match.com! That’s something no one else did that morning and led to other organic ideas which positioned the show as relevant, unique, and fun.

Homer Simpson or Jessica Simpson

January 9, 2011

Karson & Kennedy Games work on morning radio, especially if they have a vicarious element to them, where people listening can play along. Here’s Karson and Kennedy at MIX 104.1, Boston playing “Jessica Simpson or Homer Simpson” where they read something said by one of them, with the listener having to guess who said it. They get bonus points because they got audio of everything to add a dimension to make people laugh. The fun part is that everything they read could be said by either person!

Kick-Ass Audio Breaks

Mom I’m Having an Affair With Tom

Bud Light Bev

The Pete Carroll Carol

B96 Perez is on match.com

Homer Simpson or Jessica Simpson

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