For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
Senseless Survey
One of our signature features on Karlson & McKenzie, WZLX, Boston is “Senseless Survey”. Kevin Karlson calls an unsuspecting citizen, claiming he’s with the US Senseless Bureau. Once they consent to a quick thirty second survey, he fires the quirkiest, oddest questions at them to see how they react.
The Band Perry “60 Seconds”
We do a fun thing at the end of every artist interview on syndicated country morning show, Tony & Kris. It’s called “60 Seconds”, where the guys throw odd, quirky questions at the artists only looking for the first response that comes to mind. It’s a fun way to end interviews and gives listeners additional insight into the artists’ lives. Here’s a recent version of “60 Seconds” with The Band Perry, who’s up for several CMAs.
KMPS “Charity Challenge”
To introduce Candy & Potter, the new morning show on KMPS, Seattle, to the market, we’re doing “The Hole in the Wall Tour” where we take the show out each Friday to meet listeners at a small, local breakfast place. On this Friday, the mayor of the small town was asked a bunch of trivia questions, with each correct answer worth some money to his favorite charity. Listen as they ask local, quirky questions with a pop culture feel. This one’s fun and works because listeners can play along in the car.
Bob The Queen
Anyone can run down the list of things going on during the upcoming weekend in town. There was a time when that content worked. No longer, though. Now, it’s how you do it that matters. Listen here at Jimmy & Yvonne, from DAVE-FM, Atlanta talk to a regular character on the show (and listener to the show), Bob the Queen. Bob’s not only tied into Atlanta, he has terrific chemistry with the team, is quite authentic, and exceptionally quick-witted. The draw here for listeners isn’t what’s going on in Atlanta, it’s what Bob says that make people want to tune in.
Jimmy Baron’s Tix Sale Goes Wrong
Jimmy Baron (from Jimmy and Yvonne, who do mornings on DAVE-FM, Atlanta) decided to sell some tickets he’d purchased to another employee at the station. Not looking to for anything other than face value, listen as Jimmy tells the story of about how the money he was given came up short, followed by an on-air “discussion” with the person he sold the tickets to. These kinds of honest, unfolding conversations on-the-air are great character building and riveting for listeners to hear because they are relatable and unpredictable.