Kick-Ass Audio Breaks

One of the objectives for Reynolds Group shows is to secure an image that the audience feels their favorite morning show is just like them.  Each Monday on John and Tammy, KSON San Diego’s great morning show, we do a feature called “The Report Card”.  Predicated under the belief that the show talks about its spouses as part of our content, we give the spouses equal time to “grade” the co-host they’re married to on how they were as a husband or wife in the previous week.  Here is a terrific example of how we’re positioning John as the typical (good) husband, believing the audience will connect with him more deeply.

Here’s a well thought out bit done by Drex and Maney, KISS 95.1, Charlotte back around Mother’s Day.  This is called “Messin’ with Mom” where listeners called their moms to have fun with them.  Two things of note in how this was constructed:  first they had Cassidy, the female on the show, call her mom so the audience would get the bit.  They could have told the audience how it was going to go, but they demonstrated it (and did character development in the process).  Then, just before they did it with the listener, they explained the entire scenario of what she’d say to her mom so the audience could get focused just on the mom’s reaction.