For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.
Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?
Know Your Celebrity Rants (Audio)
With the slow drip of damning Mel Gibson audio out, Karson & Kennedy at MIX 104.1, Boston decided to bring out audio of other celebrities having meltdowns. They did a game called, “Know Your Celebrity Rants”. Despite the fact that the contestant seemed stumped, imagine people at home or in their cars laughing and playing along to all these great audio drops.
B105 Al Gore’s Match.com Ad
It’s absolutely the best when a show gets creative around a Hot Topic. Listen as Chris Carr, Maverick, and Statt, the morning show at B105, Cincinnati have some fun with Al and Tipper Gore’s recent announcement that they’re divorcing. Statt knows why…as you’ll hear in the audio he “found” of pick up lines in Al’s match.com ad.
Nick Calls an Ugly Texter
Every morning show has received an ugly e-mail or text from a listener. Listen as Nick Cannon on 92.3 NOW, New York City completely disarms one of them by calling her to talk about the sent text! Listen as he both surprises her with the call and wins her over, making her an even more loyal listener to the show.
RSMS Prank Call (Breast Milk)
The Prank Phone Call is one of radio’s strongest benchmarks. Here’s Rickey Smiley whipping a listener who’d just had a baby into a frenzy by calling as a nurse at a hospital to say liquor was found in her breast milk.
WBMX Lady/Brady Phones
At MIX 104.1, Boston, we had a very unique prize – the chance to play football with Patriots quarterback and local hunk, Tom Brady. We did “Dress Like a Lady to Play With Tom Brady” where guys had to dress in drag to win. The goal of a show is to be real, tell stories, be innovative, and create fun. Here is a prime example on Karson & Kennedy of how we involved listeners in this very unique idea.