Kick-Ass Audio Breaks

Nothing humanizes a radio talent more than when you put a fun relative on the show.  It’s terrific character development as the talent shifts from being an entertainer to someone’s kid, spouse, or parent.  In these segments from WBMX, Boston’s Karson and Kennedy, Karson’s 93-year old grandmother calls the show to see if Karson knows that that town’s famed Fenway Park is turning 100 years old.  Real life is funny…and these two segments with his grandma are.

There is no doubt that relationships topics always work on female-targeted radio shows.  Jim and Kim, Fresh 102.7 New York’s morning team, saw a multiple page letter a Wall Street broker wrote a gal he had one date with that was way over the line.  They could have just read the letter (or parts of it) on their show.  Instead, they found someone fun in the building and had them read it to the listeners, thus shifting into a position to react, which made it much more fun because of this added dimension.