Kick-Ass Audio Breaks

Great breaks are always fun and strategic.  They reflect a purpose of communicating the show’s characters and/or are a reflection of listener interests (usually pop culture).  At Radio Now, Indianapolis, McKinzie is pregnant.  Which is why Scotty (who has no kids) decided to “sample” the baby food McKinzie was buying in anticipation of the little one coming.  Mix in some laughter and you have a break of pure character definition!

Nick Cannon, new morning guy at 92.3, NOW, New York was chatting with listeners about using porn in their relationships when he gets a call from “Debbie from Long Island”, who’s all for it, even claiming that she and her husband use it to make the relationship better.  Great content breaks are strategic – they’re fun, relevant, and build the host’s character by communicating something.  What happened strategically here really is revealed at the end of the call.  The listener is actually Mariah Carey, Nick’s wife, who called to prank him!