Kick-Ass Audio Breaks

For even more inspiration, check out these breaks from my clients—and get a taste for what I bring to the proverbial table with my talent coaching.

Mojo’s Listeners Make Fun of Oprah

November 25, 2009

Oprah decides to retire her TV show and it’s time for some laughter. The one thing most make fun of is how over-the-top Oprah is when introducing a celebrity on her program. Enter Mojo in the Morning at Channel 95.5, Detroit, who asked his listeners to mock Oprah introducing a B-list celebrity of their choice on to her show.

Audio: Julian Calls His Mom at Thanksgiving

November 25, 2009

J & Julian The thesis of the J and Julian Show on B96, Chicago is our multiculturalism. This is the aspect we play up big time. On a show with a distinctive African American, Asian, and Anglo perspective, we really reflect the vibe of the city. So it makes sense for Julian to call his Asian mother to tell her he’s bringing his Afrian American friend (J) home for Thanksgiving. Julian is his mom’s son! Listen to the fun and strategic character development happening.

Audio: B101 – Michael Gets Thanksgiving Chores from Nancy

November 24, 2009

Tiffany & Michael The holidays are here. Which means every husband will get his list of things that must be done around the house to prepare for visitors. At B101, Philadelphia, Michael Chew is the average husband (and we say that affectionally!). As the new cast member of the Tiffany and Michael morning show, our short term goal is to burnish Michael’s credentials as a married guy. That’s why they put his wife, Nancy, on to detail the list of those things around the house which need to be done. Listen as Michael shifts to “husband mode” as he reacts to her lengthy to-do list!

McKenzie’s Having a Baby!

November 21, 2009

Great radio is real. It comes from the talent letting listeners into their lives. Listen to this perfectly executed break as McKenzie lets the rest of the team know that she’s expecting a baby on The Scotty Show on Radio Now, Indianapolis.

TannerTainment

November 21, 2009

Cliff & Brooks Anyone can do a Hollywood Report. But only Bill Tanner, on Cliff and Company on KSON, San Diego, can do one that rhymes. This strong, hourly benchmark draws in extra cume because it’s content is relevant and fun to listen to!

Want me to show your team how to strategically develop kick-ass content that turns listeners into raving fans?

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Kick-Ass Audio Breaks

Some of the Great Radio Stations I’ve Helped...