Radio Show Content | Audio Breaks

Mojo Makes Shannon Cry

February 25, 2010

Truly great radio, the kind that connects with the audience, is vulnerable. Listeners want to get to know the talent (the parts which position them as real). At Mojo in the Morning at Channel 95.5, Detroit, Shannon (the single 27-year old of the show) is considering getting a dog. Listen as the conversation evolves with Shannon admitting to the room how lonely she is being single, especially learning that her ex-fiance had a new girlfriend. Then, Shannon breaks down crying. This is brilliant radio because the wall between the talent and the listener is invisible. Think of how many other women identify and have empathy for this show character. The next break (right below on this page) was spent talking with listeners reacting to this.

Mojo Phone Reaction to Shannon Crying

February 25, 2010

Mojo in the Morning Here is phone reaction from the break above with listeners identifying with Shannon’s admission on Channel 95.5, Detroit that she was lonely and wanted a dog.

WBEB “Kids and the Super Bowl”

February 20, 2010

Tiffany & Michael On a female-targeted radio station, you can never go wrong with kids. Listen as Michael from the B101, Philadelphia morning show quizzes kids at his son’s school bus stop about the big “event” which was coming up that weekend (the Super Bowl). The kids are cute, create great laughter, and strategically position Michael as the “father” on the program!

B96: Your Olympic Gold Medal

February 16, 2010

J & Julian With the Olympics all over television now, J and Julian at B96, Chicago did a simple, yet quirky phone topic asking listeners, “If you could win Olympic gold in the one thing in life you do really well, what would you medal in?” These are fun, simple stories listeners tell. So much of great radio is creating humor from real life experiences. This one nails it.

WBMX Checks Out the Minister

February 14, 2010

Karson & Kennedy At MIX 104.1, Boston we did “Wedding in a Week” for Valentine’s Day. Considering the economy, we found couples who wanted to be married but were putting it off because they couldn’t afford it. We built this from the ground up, first finding the couple, then getting listeners to donate all the items one would need for a wedding. Once we found the minister to perform the service, we felt like we needed to check him out. So the show called a couple he’d married previously to make sure the minister had the “golden touch” for happy marriages. Here’s the very tongue-in-cheek (and fun) conversation with a guy who’s been happily married for five years by the man who performed our service.

Kick-Ass Audio Breaks

Mojo Makes Shannon Cry

Mojo Phone Reaction to Shannon Crying

WBEB “Kids and the Super Bowl”

B96: Your Olympic Gold Medal

WBMX Checks Out the Minister

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