Kick-Ass Audio Breaks

On the show DJ Zog and Ivy Unleashed, Power 96, Miami, they’re always making fun that Ivy can’t remember the names of callers seconds after they introduce themselves.  For those of us with the disease PCB (Permanent Content Brain), we see breaks of character development in all of this!  We hatched this idea where listeners would come on, introduce themselves, and attach an interesting fact about their life to the audience and Ivy.  She then had to hold on to the fact and person’s name (no writing anything down) for 24-hours.  The next day at the same time, the callers came back on, reminded her of their interesting personal fact, to see if Ivy remembered their name.  Did she succeed?  Here’s the audio.

I have great respect for shows that take what could be standard, pro forma content, and twist it even slightly to make it more effective.  Summer is upon us and that brings back memories for many of summer flings.  Did you have one in your life?  You didn’t have to in order to relate to this topic.  Elizabeth and Radar, 99.1 The MIX, Milwaukee know the power of both nostalgia and storytelling.  They took calls from listeners who told them a story about a summer romance they once had.  At the end, they had to guess if the romance was a fling or forever.  What’s best is that twist – in the frame of the topic, listeners followed along and guessed in their minds, too.  Creating  content that listeners had to pay attention to because of how it was designed.