Kick-Ass Audio Breaks

You want the audience to rally around a cast member?  Air a caller who bashes one of them.  Then watch as people shift from like to love of that personality, wanting to defend them.  On Brian and Chrissy, WGNA, Albany, Chrissy has a unique laugh.  In a discussion on-air, Brian goes there, with a listener who calls Chrissy a “giggle box”.  Yikes.  Watch the phones go crazy as Chrissy fans come to her defense because they’d never want that said about them or someone they like.  Tactically placing things like this into the show on occasion, or taking advantage of them when they appear, is a smart move to keep the audience engaged.  Then watch the audience rise up to defend the talent and show.

Making a big thing out of a little thing.  That’s our theme in this week’s audio as shown by Karson and Kennedy, MIX 104.1, Boston who are always listening out for opportunity from callers.  A listener rang them on their regular Monday “what was the highlight of your weekend” feature.  The caller told them that her one son was selling homemade ice cream in the neighborhood to raise funds for her other son’s special needs hockey team when a Karen shut them down.  Karson and Kennedy to the rescue.  They put together a massive Saturday fundraiser, centered around the first son and his ice cream sales, to improve on the paltry $60 earned before Karen inserted herself in the good deed.  They heard the mom’s story and worked hard to make it larger than life, putting all efforts from the show behind it.  Rallying their listeners and making a big thing from a small thing, they helped raise over $3500 for the team.  Another stunning victory for radio, proving the power of talent.  Look to do this so you own memorable moments with your fans.