Radio Show Content | Audio Breaks

Karen, Johnny, and Anthony, WNEW-FM, New York with Elvis’s Tips on Marrying Someone

March 31, 2024

When doing a narrative story arc (a story that evolves and lasts a few days on the show), it’s always best to look at it as though you’re writing a book. The opening chapter sets the entire story and the conclusion is where you’re headed. At Valentine’s Day, Karen, Johnny, and Anthony, WNEW-FM, New York married someone in a feature we called the No Budget Wedding. What moves that narrative forward to your designed conclusion are the middle chapters – things you do that advance the story line. Here’s one of those “middle chapters”. Karen getting advice from an Elvis impersonator in Las Vegas on how to marry the couple.

Chris and the Crew, WPST, Trenton, NJ with Joe’s Mom Does March Madness

March 24, 2024

You must marry opposites to create memorable radio. Plus, it ain’t too bad to have a cast of characters you can rely on to help. March Madness is on – it’s a big topic everywhere (not everyone is doing it or following it, but they aware of it, which is the only threshold you must meet). Chris and the Crew, WPST, Trenton, NJ is super topical and local. Joe’s mom has zero knowledge of the teams. But, she’s a pistol – always opinionated and (even better), always cursing. Let’s bring those two together for this week’s audio. This is topical, local, real, and fun. All terrific images to get from a content break.

Carlin and Brent, Indie 88, Toronto with the Drag Queen Bachelorette Party

March 17, 2024

The absurd always works. Marry the usual with the crazy and people will listen along. Carlin and Brent, Indie 88, Toronto did this effortlessly in this week’s audio. Carlin’s sister is about to get married. She’s given him a rather interesting task: he must put together her bachelorette party. Carlin openly admits he has no idea what to do. So, in a brainstorm, we decided that he’d subcontract the work out to local drag queens. Carlin and his girlfriend were about to go to a drag show anyway. He approached the head drag queen and invited her on-the-air to discuss the dilemma. They agreed to put something together for Carlin so we’re off the races with unique, character-driven content that has an absurd element to it so listeners pay attention. Edgy, attitude, the absurd. If that’s not you, invite it on your show to stand out.

Carlin and Brent, Indie 88, Toronto with Break Brent’s Brains

March 10, 2024

Benchmarks are even more effective when they define a cast member on the show. If the reason for the feature goes to a core attribute of the personality, it helps that talent secure a position in the mind of the listener. Like: “she’s the mom” or “he love dogs.” Look at Carpool Karaoke as an example. James Corden is a singer and theatrical performer at heart. So it makes sense for him, being a fan of music, to invite celebrities in the car to sing along with their tunes. Carlin and Brent, Indie 88, Toronto, came up with a new way to give out prizes. Brent has a fascination for quirky facts. Marry that to the belief that everyone knows one and here comes Break Brent’s Brain. Listeners call with their fact. The one that Brent is most wowed by wins the prize.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with the Door Dash Audit

February 25, 2024

With tax season fast approaching, Kyle, Bryan, and Sarah, WRAL-FM, Raleigh decided to lean in on the lifestyle of one of its cast members. We talk much about relatability and radio’s super power to connect with the audience. One thing morning TV does not have is relatable cast members. Connecting is what we do well in radio. When forming a relationship with anyone in life (much less a listener), they must leave having connected with one of you – and the base for connection is having something common. That’s perfect character development. Bryan spends an amazing amount of money on Door Dash (and Uber Eats). The team gave a financial expert access to Bryan’s banking info. He then shared how much Bryan spent using these services in the last year. The number will blow you away. Now, Bryan sits with a sign behind him in the studio (as seen in social media posts) to show how many days he’s gone without using Door Dash!

Kick-Ass Audio Breaks

Karen, Johnny, and Anthony, WNEW-FM, New York with Elvis’s Tips on Marrying Someone

Chris and the Crew, WPST, Trenton, NJ with Joe’s Mom Does March Madness

Carlin and Brent, Indie 88, Toronto with the Drag Queen Bachelorette Party

Carlin and Brent, Indie 88, Toronto with Break Brent’s Brains

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with the Door Dash Audit

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