Radio Show Content | Audio Breaks

KBZT, San Diego Jayson and His Movers

November 17, 2019

It’s really important when a cast member tells a story about any experience they have (or will have) that you include the other people in the story in telling it on the show. Dana and Jayson, KBZT, San Diego understand to make stories full and complete that using your break time with other colorful characters helps the story come alive even more and, it gives the principles (them) more to play with. Jayson was moving. A relatable, common occurrence. What kind of person is Jayson during this chore? How did he take care of those who helped? What is their take on Jayson and his emotional state during a task no one likes? There are so many questions – don’t limit yourself to just your perspective (or the one perspective of the person who endured it). Add drama through twists and turns, by inviting in others who’ll add some level of tension that will make the story more fun to tell and more fun to hear.

WDRV (The Drive), Chicago Bears and Packers and the Big Gloat

November 10, 2019

Houses divided, where each spouse roots for a different team in a sports rivalry, is an easy relationships topic that adds a special layer of emotion for your audience. One of the classic football rivalries is the yearly Bears-Packers game, because both teams are fairly close to one another and each has a fan base deeply loyal. It’s easy to get into these kinds of conversations on the show when these games happen, and you should do that. Sherman and Tingle, WDRV (The Drive), Chicago (one of whom backs the Packers and the other who prefers the Bears) took it one step further the morning after the game. With a Packers win, they asked the audience if it was inappropriate for Packers fans to gloat by wearing their Green Bay jerseys to work to celebrate the win, and rub it in to Bears fans in the office. The resulting phone calls, mostly from Packers fans believing there was nothing wrong with doing that, results in some very local content, and breaks that radiate the rivalry and passion, giving both sides an opportunity to relate, take a position, and have fun (even if they lost).

96.5 TIC-FM, Hartford Quiz Pro Quo

November 3, 2019

Great shows are in the moment and perishable. Sometimes the edgier topics (like the Trump-Ukraine controversy) need some innovation to tie into without angering either (or both) sides, claiming you took a position on politics they don’t agree with. Enter Christine and Salt, 96.5 TIC-FM, Hartford who easily acknowledged that the phrase “quiz pro quo” is in our lexicon. Everyone’s hearing it. So it’s fair game to create content around it. How to tie into it without being political, though? They came up with a fun game call the Quiz Pro Quo. They described things that could happen that rhymes with the phrase to give out a prize. Listen to this break – they never mention Trump, Ukraine, impeachment, or even politics. They acknowledged the phrase and do their version of it. Hear the fun they have – and imagine the fun listeners are having, too, hearing this silliness. All around a Hot Topic, which is highly important to do. They could have done something generic or evergreen – but they went topical. The more you are doing your version of these well-known topics, the more perishable your show will be. And that’s a good thing.

Magic 106.7, Boston Sue and Kendra Go On a Shopping Spree

October 27, 2019

What works in today’s radio is telling stories and being real. Wacky radio bits are way less effective than ever. What’s it like when two admitted shop-o-holics enable each other on a shopping spree while in New York? David, Sue, and Kendra, Magic 106.7, Boston have terrific chemistry as a team – you can feel that as you listen to this break below. Sue and Kendra, super shoppers, went to New York City for a station function and happened upon a store they like mere moments before they were to be at a meeting. Not ones to pass up that chance, they went in and shopped like crazy. What stands out in this break, besides the fun vibe, is that the story has tons of details for David to poke around about as they tell him what they did. Relatable to many women, this story is universal because its thesis and humor transcend age and gender appeal. They’re almost giddy with what they got away with. They let David in on the shenanigans and played with each other with a great self-deprecating sense of humor. This is a great break about real life – a well told story with its colorful facts – to connect with and entertain listeners who were tuned in at that time.

KSCS, Dallas Singing at Katelyn’s Wedding

October 20, 2019

A morning show recently suggested they don’t do interviews because interviews don’t work in PPM. That’s an absolute to me so I challenged them. Bad interviews don’t work as I’ve written on these pages. Enter Hawkeye and Katelyn, KSCS, Dallas who presented the perfect opportunity to disprove that theory. The show was just a few weeks away from Katelyn’s wedding. So, we decided to do some character development around that fact. Hawkeye gathered as many artist interviews as he could (the list is a who’s who: Dan and Shay, Garth, Kenny Chesney, Jason Aldean, Kelsey Ballerini to name a few). Along with a quick interview, he then pitched at each (without them knowing it was coming) that he would give them $750 if they would perform at Katelyn’s wedding. This would be his gift to her. We wanted to hear how the artists reacted the offer. As you’d expect, every artist turned him down. The fun came in listeners anticipating that moment. The discomfort, and its subsequent humor, turned this from a regular Q&A into something both fun and strategic for character development. Here is a recap break the show did on Katelyn’s first day back after the weekend ceremony. They added Hawkeye’s voided check done throughout as a visual for social media, which you can see here.

Kick-Ass Audio Breaks

KBZT, San Diego Jayson and His Movers

WDRV (The Drive), Chicago Bears and Packers and the Big Gloat

96.5 TIC-FM, Hartford Quiz Pro Quo

Magic 106.7, Boston Sue and Kendra Go On a Shopping Spree

KSCS, Dallas Singing at Katelyn’s Wedding

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