Radio Show Content | Audio Breaks

Nick’s American Idol Character

April 15, 2010

Rollin' With Nick Cannon It’s not just the topic you choose, but what you do with the topic that makes it entertaining, sticky, and unique. Nick Cannon at NOW, New York City is all over American Idol. Here’s a guy he met in the lobby of the building who comes on each week to offer his perspective on the show. This is something that can’t be done across the street, which is why it works.

Calling Bank of America

April 7, 2010

Cliff & Brooks Great breaks are fun and relatable. They make you laugh. And when they really work, they communicate that the talent is just like you. Cliff and Brooks at KSON, San Diego were talking about how tough it is to get someone on the phone when you need customer service. So they’re taking calls and then Cliff decides to call his bank to see how hard it’d be to find an actual person. Listen to this short break – hasn’t it happened to you, too? That’s great radio!

WBMX Gilbert Gottfried Interview

March 28, 2010

Great interviews make people laugh. This one does. Karson & Kennedy at MIX 104.1, Boston do three terrific things in this interview with Gilbert Gottfried: they get him to bring listeners inside on what it’s like to be the Aflac duck, they ask his opinion on the Tiger Woods situation, and they get him to be funny around his marriage. Three simple, relevant things to create something that make people laugh.

Rachel Grades After Sex

March 20, 2010

Why does MOJO in the Morning own Detroit? Why do they perform even better in PPM than in diary? Because they know how to create a human connection for listeners in ways which are fun. They’re honest and vulnerable and listeners are entertained by people they feel they know. Listen as this number one rated show on Channel 95.5, Detroit shares with listeners that one of its cast members’s husbands wants to be graded after they have sex.

Audio – The Dating Ump

March 14, 2010

Karson & Kennedy on MIX 104.1, Boston, developed their fun version of Seinfeld’s “The Marriage Ref”. Their’s is called “The Dating Ump” and it’s very simple. They get on a female listener who’s just had a first date with a guy. They listen to her story about how the guy conducted himself, giving out “strikes” if he missteps during the date. Once he gets three strikes, they suggest he’s lost his chance for a second date with her. They then open the phones asking listeners for their advice.

Kick-Ass Audio Breaks

Nick’s American Idol Character

Calling Bank of America

WBMX Gilbert Gottfried Interview

Rachel Grades After Sex

Audio – The Dating Ump

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