Radio Show Content | Audio Breaks

Two Men and a Mom, WRAL-FM, Raleigh The Cookie Tank

March 8, 2020

High level performers can creatively bring two Hot Topics together for presentation. Enter Two Men and a Mom, WRAL-FM, Raleigh who recognized something must be done with girl scout cookie sales, given they’re hanging out at the entrance to every grocery store. Often, we default to the standard ideas we’ve done before. If fun and focused on one scout and her story, that can actually work. These guys always push themselves for some new angle. So, they brought together that topic along with listeners knowledge of the TV show Shark Tank. They invited one girl scout to come on and pitch her cookies (that’s the standard idea) by placing her in The Cookie Tank to do the same (fresh angle). There’s nothing revolutionary about this break, but it’s an interesting frame because it leads to a production value that starts things that repositions it as fresh, fun, and real – the show plot – and sets us apart in the market from all the same old ideas being done by everyone else.

Mark and NeanderPaul, KSLX, Phoenix The Mesa Liberry

February 23, 2020

It’s important to understand and own a brand of humor – and one that is reflective of the cast on the show. Where Gallagher smashes watermelons and Chris Rock focuses on black culture and Jerry Seinfeld is the great observationalist, what is your brand of humor and how do you reinforce it around your plot? Mark and NeanderPaul, KSLX, Phoenix bill themselves on-air as “smart guys, stupid show”. That’s their plot. The humor is heady, but dumb, communicating that they truly do operate on a different level. There was a local story about the Mesa library and their late fees for overdue books. Add in that weekend’s Martin Luther King, Jr. holiday and they mashed the two for a silly phone in bit that had those laughing feeling like they were the only ones getting the joke. Make sure your humor is on-brand to what your show is about.

The TJ Show, AMP 103.3, Boston The Pastor Loves the Bachelor

February 16, 2020

Back when I was on the air, our station consultant impressed upon me how important it was that I love the same TV shows as the audience. So he suggested that I gush about Melrose Place and Beverly Hills 90210 each week. We know that that’s bullshit, right? Why can’t I just be me, I would always ask. The audience knows if you’re faking it so your job each show is to just be yourself, hoping the audience falls in love with that person! TJ from The TJ Show, AMP 103.3, Boston doesn’t much care for The Bachelor. He certainly has a working knowledge of it, but we never, ever, ever ask him to fake a love for a show (or anything) that isn’t really there. A few Sundays ago at church, while in conversation, he found out that his pastor is off-the-charts in love with the program. Seeing the opportunity in this, TJ put his pastor on to get all of that energy, which allowed TJ to stake his spot in the conversation while grounded in authenticity. You cannot question one’s honest take on a topic – you can just explore it and look for the opposite (i.e. his pastor’s love of the show) that allows you to stay true to who you are.

Hawkeye in the Morning, KSCS, Dallas, What Madeline Knows About the Super Bowl

February 9, 2020

I can’t emphasize enough that if you have fun with a topic, especially one cut from today’s headlines, that it opens the break up to the person least interested in the topic you’re discussing. The Super Bowl was a quite universal topic two weeks ago. And there were lots of angles, as I am sure you approached it. Hawkeye from Hawkeye in the Morning, KSCS, Dallas has a most entertaining wife who is as comfortable being honest on the show as he and his partner, Connect K, are. Madeline knows little about football and knew not much more about the Super Bowl. So instead of the typical diet of sub-topics, one that they did was playing audio of Hawkeye talking with her about the game. Listeners are draw to honesty and inside honesty is the most natural sense of humor. Hear his effortless back and forth with her on this break and then see your relationship in their relationship. This hits many levels: character development, a reflection of a topic of the day, and it’s fun.

MIX 104.1, Boston Celebrating Lana

February 2, 2020

Karson & Kennedy Your win is bigger when the audience knows you – and connects with your life and is moved to feel something. The audience for Karson and Kennedy, MIX 104.1, Boston knows that Karson’s wife, Lana, plays an on-going role in the show (she is quite funny and always puts him in check, which is endearing). So it was appropriate months ago that they also learned that Lana had been diagnosed with breast cancer. They have been involved along every step so they can root for both of them. On Lana’s last day of radiation, she came on the show so all could celebrate the moment. This could be serious and even one-dimensional without prep. But this show knows it can play with multiple emotions, especially given their deep history on the station and their significant relationship with their audience. It’s quite touching and celebratory – but…listen to the mischief Karson and the team introduce to also make it fun with some audio Lana had no idea would be played. This break is an A+ for all those reasons, and many more.

Kick-Ass Audio Breaks

Two Men and a Mom, WRAL-FM, Raleigh The Cookie Tank

Mark and NeanderPaul, KSLX, Phoenix The Mesa Liberry

The TJ Show, AMP 103.3, Boston The Pastor Loves the Bachelor

Hawkeye in the Morning, KSCS, Dallas, What Madeline Knows About the Super Bowl

MIX 104.1, Boston Celebrating Lana

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