Radio Show Content | Audio Breaks

96.5 TIC-FM, Hartford Does Scott Have the Corona

April 12, 2020

Doing things in real time is always powerful. Beloved local weatherman Scott Haney went missing from his TV station in Hartford, CT. Scott’s the guy you have in your market who’s known and beloved by all. Christine and Salt, 96.5 TIC-FM, Hartford know Scott, too. He’s been on their show and helped them with content many times. Calling Scott offline, they found out that Scott and his doctors feared he was infected with the coronavirus. Scott was doing the weather from his home, so viewers knew what was going on with him, too (the power of character development and vulnerability – the audience caring about you is amazing). Scott consented, once the results came in, to reveal them to Christine and Salt’s audience, as well. A powerful moment and payoff to a narrative that resonated with them. Hear the reveal below – then find stories happening in real time for your show and bring the audience in, too.

KSCS, Dallas Does Sam Hunt Have a Bidet?

April 5, 2020

If you interview a musician in your format, please don’t talk with them only about their latest project. Make sure to tie them into the topic(s) of the day to get their take. Hawkeye and Katelyn, KSCS, Dallas had chance to talk with country superstar Sam Hunt. Set aside the real reason they got him (Sam was promoting something), they knew to make Sam even more relatable to the audience, the conversation had to be relevant to the day – which means exploring how the coronavirus has affected Sam’s life. In doing their due diligence, they found out that Sam’s wife had interest in installing a bidet in their house. So, they went there, as did Sam. Yes, they did get to the reason Sam came on. Hear not only how accessible this conversation makes him to the audience, but how fun it is to learn this about one of the format’s superstars. The audience wants vulnerability and to be let in – this did that! There is never a time in this conversation where Sam is not smiling, which makes it a great, entertaining conversation.

John and Tammy, KSON, San Diego The Parents Are Over It

March 29, 2020

To truly resonate with the audience, we must understand where they are emotionally. We need to really connect with where their lives are in the middle of the coronoavirus crisis. In many respects, that’s easy if you have a life like them. Worlds get smaller when there is something like this. One of our jobs is to communicate to the audience who won’t call (98% of the them) that they are not alone in their experiences. Lots of phone calls do that. Let regular listeners come on to talk about what’s going on with them – their wins and frustrations – and that will talk to everyone else. This is a simple, but very powerful break from John and Tammy, KSON, San Diego, who let listeners come on who are over being stuck inside with their kids. Hear the raw emotion in the callers voices as they tell their stories and how John and Tammy connect with them to tell theirs – all leading to fun conversations that say to the audience, “we’re all in this together.”

The TJ Show, AMP 103.3, Boston Tommy Tales

March 22, 2020

With Tom Brady now leaving the New England Patriots, let’s revisit this theme day done by The TJ Show, AMP 103.3, Boston from the beginning of the season when the Pats started playing in the fall. Knowing the power of Tom Brady as a celebrity and the necessity as entertainers to tell stories, TJ, Loren, and Producer Matt decided to do Tommy Tales. Lots of of their listeners had occasion to meet Brady given his many years as the Patriots quarterback. We also knew that even if the listener had met him ten years ago, they’d relive it like it was yesterday. Stories are how we connect and define ourselves – the very best ones have details that make it come to life and keep it memorable. Any great song in your format is a story. Every reality show you watch on TV crafts a story around the compelling characters on the program. To move your fans to care more about you, you tell them stories. Here is a compilation of stories told about Tom Brady that should entertain all.

Salt and Christine, 965 TIC-FM, Hartford Rocco from Italy

March 15, 2020

Here’s a break I bet you can’t do. When there is a topic as large as the coronavirus leaning on shows, it’s more important now than ever to remember two things: how listeners use us (the average P1 comes in twice per week for no longer than fifteen minutes) so they hear relatively little of your show. And that listeners are drawn to us, in large part, for relevance so you must do lots of it to affirm that image. We must avoid breaks right now with topics that are evergreen hold no space in the listeners’ lives. Christine from Christine and Salt, 965, TIC-FM, Hartford, speaks fluent Italian. So, they called Italy to check on how things are with the coronoavirus with the entire country on lock down. This ends up being a fun break around the biggest topic of the day that listeners would lean into, because it’s different and highlights an attribute of a cast member.

Kick-Ass Audio Breaks

96.5 TIC-FM, Hartford Does Scott Have the Corona

KSCS, Dallas Does Sam Hunt Have a Bidet?

John and Tammy, KSON, San Diego The Parents Are Over It

The TJ Show, AMP 103.3, Boston Tommy Tales

Salt and Christine, 965 TIC-FM, Hartford Rocco from Italy

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