Kick-Ass Audio Breaks

There are some standard features most shows do that target female listeners (i.e. Teacher of the Week, etc.).  Two Men and a Mom, WRAL-FM, Raleigh developed something different – a feature that celebrates the average listener and the challenges she has in her quest to get stuff done in her life.  Each of us has the vibe of just trying to make it through each day.  In the feature Lady Boss, the show seeks to do nothing more than highlight and celebrate regular female listeners who quietly accomplish successfully tackling their lives.  There is nothing here that’s heroic or out of the ordinary (like most features of this nature).  In this version posted below, they celebrate a female listener who figures out how to successfully be a mom to seven kids,  We get relatable stories for other mothers to connect with and the show leverages their natural curiosity to poke around this listener’s story to prop her up as a Lady Boss.

There is fun all around you.  Often, we lean on phone calls to play games – yet, we are getting fewer of them because less people are inclined to call and listeners are more engaged to interact with their favorite radio stations and shows via social media and texting.  So, use the fun people you work with to help pull things off.  Stacey and Jonah, 106.5 The Arch, St. Louis wanted to give a patriotism quiz to their audience around July Fourth.  The idea took off when two big decisions were made:  first, we were fearful listeners would not only not call to take it because they’d be reticent to prove how little they know.  So, we decided to give the quiz to three fun co-workers, who’d be more inclined to step up.  The other big decision was making it a competition amongst these co-workers spanning three days at the same time to generate additional occasions of listening.  To add spice to the idea, Stacey and Jonah found a middle school teacher on summer break to help administer the quiz, giving them more to play with,  The goal is relevant fun, and the listeners don’t really care if that laughter comes from other listeners or people in the building.  Here are the three episodes of the narrative, all airing close to the holiday last month.