Radio Show Content | Audio Breaks

WTMX (101.9 The Mix), Chicago The Spousal Sports Bet

August 25, 2019

There are simple ways to take the topic of sports and broaden it out to make it become a topic about relationships with a sports theme. With our entering football season, you might find natural team allegiances are split in relationships. Look for those inside a marriage and do a Spousal Sports Bet. This is where he supports one team and she supports another (and hopefully his rival). On the eve of that game, get both people in the relationship on and get them to make an odd bet (he wins: he doesn’t have to clean the kitchen for a week after dinner, she wins: he gives her two spa treatments). Focusing on the relationship allows you to talk about the game not from a position of X’s and O’s, but from how it impacts their relationship, which is quite relatable to everyone in your audience. And yes, if you want to do this with your relationship it would be character development, but make sure you choose fun listeners, too, which will give you more to play with. We did this at Koz and Jen, WTMX (101.9 The Mix), Chicago so you can hear the fun here.

WRAL-FM, Raleigh The Lady Boss

August 18, 2019

There are some standard features most shows do that target female listeners (i.e. Teacher of the Week, etc.). Two Men and a Mom, WRAL-FM, Raleigh developed something different – a feature that celebrates the average listener and the challenges she has in her quest to get stuff done in her life. Each of us has the vibe of just trying to make it through each day. In the feature Lady Boss, the show seeks to do nothing more than highlight and celebrate regular female listeners who quietly accomplish successfully tackling their lives. There is nothing here that’s heroic or out of the ordinary (like most features of this nature). In this version posted below, they celebrate a female listener who figures out how to successfully be a mom to seven kids, We get relatable stories for other mothers to connect with and the show leverages their natural curiosity to poke around this listener’s story to prop her up as a Lady Boss.

B105, Cincinnati Out With Ashley

August 11, 2019

When introducing a new cast member to the audience, it’s always most efficient and effective to do so with a regular feature the new person does – this will quickly define that talent and set their sense of humor for the audience. It should not be their only contribution to the show, but highlighting this one thing will help them. We recently added a new member to the team at The Big Dave Show, B105, Cincinnati. Wanting to cover off the younger end of the demo, we chose Ashley, who’d been working in the sales department, who electrified the halls. One of the ways in which we were not doing content was having fun with listeners on the streets. So we added Out With Ashley as the feature that could both give us content in that style, and showcase Ashley’s very quick laugh and sense of humor. She heads out on the streets (think Leno) to talk with Cincinnati residents about a variety of silly topics in a feature we’re calling Out With Ashley. In the episode below, Ashley is talking to a few hair stylists she knows in something we’re calling Salon Confidential, where they trade fun stories about clients.

106.5 The Arch, St. Louis The Patriotism Quiz

August 4, 2019

There is fun all around you. Often, we lean on phone calls to play games – yet, we are getting fewer of them because less people are inclined to call and listeners are more engaged to interact with their favorite radio stations and shows via social media and texting. So, use the fun people you work with to help pull things off. Stacey and Jonah, 106.5 The Arch, St. Louis wanted to give a patriotism quiz to their audience around July Fourth. The idea took off when two big decisions were made: first, we were fearful listeners would not only not call to take it because they’d be reticent to prove how little they know. So, we decided to give the quiz to three fun co-workers, who’d be more inclined to step up. The other big decision was making it a competition amongst these co-workers spanning three days at the same time to generate additional occasions of listening. To add spice to the idea, Stacey and Jonah found a middle school teacher on summer break to help administer the quiz, giving them more to play with, The goal is relevant fun, and the listeners don’t really care if that laughter comes from other listeners or people in the building. Here are the three episodes of the narrative, all airing close to the holiday last month.

92.5 FOX News, Ft. Myers The No No Song

July 28, 2019

The conventional wisdom is that a topic as polarizing as Robert Meuller’s testimony to Congress this past week can’t be touched. It’s too volatile to do. I challenge you to develop some idea around it to test your creativity for an idea that has nothing to do with politics, but still ties you in. One show I work with complained that their regular shows on the networks were cancelled because of it. That led to them acknowledging that One Life To Live wasn’t on that day and they acted out a scene from it for the audience. Then there’s Daybreak with Drew Steele, 92.5 FOX News, Ft. Myers, FL who noted how many times Meuller passed on a question. He then strung the answers together and put together the No No Song. Be of the moment, go there humorously, and give the audience something they cannot get elsewhere. That’s a very smart strategy to creating a very huge fan base.

Kick-Ass Audio Breaks

WTMX (101.9 The Mix), Chicago The Spousal Sports Bet

WRAL-FM, Raleigh The Lady Boss

B105, Cincinnati Out With Ashley

106.5 The Arch, St. Louis The Patriotism Quiz

92.5 FOX News, Ft. Myers The No No Song

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