Radio Show Content | Audio Breaks

George, Mo, and Eric, 100.3 The Bull, Houston with Mo Knows Country

July 7, 2024

Something very easily missed (and sometimes dismissed) is you integrating your show into the radio station’s music brand. Some shows rarely even mention the music. I’ve always thought that that’s a bad move. So a challenge with this week’s audio. What can you do to improve on that? When you do, you send important signals to the audience that you’re a part of a larger product than just your show. It could be as simple as mentioning the artists and titles of songs you play. Or it could be doing content centered around the music. George, Mo, and Eric, 100.3 The Bull, Houston have a daily feature called Mo Knows Country. It’s like the trivia feature many shows play, but the questions bring the show into the music brand of the station. A very smart move.

Karson and Kennedy, MIX 104.1, Boston with What Are You Doing This Weekend?

June 30, 2024

Sometimes, we make radio much harder than it should be. I always preach to shows that something that aids your win is when you are more interested on the audience than you want them to be on you. Focusing on your fan’s lives or their stories (after you share yours) is storytelling that other listeners are engaged by. Case-in-point is what Karson and Kennedy, MIX 104.1, Boston do each Friday. They ask the audience what they’re doing this weekend (a question we all ask our co-workers and friends on Fridays). Through some phone screening, the best ones are aired and a few people, doing really interesting things, are brought back on Monday to hear how it went. Don’t make this so hard – Friday shows can be gimmes if you focus on your fans.

Chris and the Crew, WPST, Trenton, NJ with the Carrot Snap Controversy

June 23, 2024

The moral of this story is that silly and frivolous wins. In a world of seemingly always weighty topics, the sillier you are, the more the topic is retained sometimes. Enter Chris and the Crew, WPST, Trenton, NJ. Have you ever been to a grocery store and broken off part of a package of things because you didn’t need all of it? Some stores let you do that. Here’s the dumbest. A person who can’t afford a full carrot in the produce aisle, so they break it in half. Is that okay to do? Chris, Gianna, and Joe chat about it with wildly opposing opinions (good) and then ask the audience to chime in (very good). Here’s the set-up break along with phone calls.

Christine and Salt, WTIC-FM, Hartford with Christine’s Dental Visit

June 16, 2024

How personally deep can you go with listeners? What are you willing to share to move the audience to care about you? When we care about something, we think more deeply about it and want to be around it. On Christine and Salt, WTIC-FM, Hartford, the audience has been part of a conversation about Christine’s cancer over the years. Christine has been deep and open about her medical challenges and struggles and draws strength from those listeners rooting for her. Her cancer is back. It was found by her dental hygienist during a regular oral cleaning. In this segment, she visited her hygienist to share the news and recorded all of it so we felt like we were in the dentist’s lobby as it was discussed. This is immensely personal and powerful on so many levels. Would you be open to doing this?

Foxx and Annie, CBS-FM, New York City with Wishing Myself a Happy Birthday

June 9, 2024

The more intimate and personable vibe your show has, the greater chance you have connecting with the audience and moving them to a primary goal – feeling like they know you. Such is one of our objectives with Foxx and Annie, CBS-FM, New York City. The show is relatively new, having taken over when the iconic Scott Shannon retired several months ago. I normally hate the reading of birthdays on-air. I think it’s irrelevant content no one else cares about. But this one was different. It’s a listener calling to wish himself a happy birthday. In the process, it’s quite apparent he knows and loves the show. Plus he’s fun and reveals himself, heightening that intimacy, which is an image transferred to the show.

Kick-Ass Audio Breaks

George, Mo, and Eric, 100.3 The Bull, Houston with Mo Knows Country

Karson and Kennedy, MIX 104.1, Boston with What Are You Doing This Weekend?

Chris and the Crew, WPST, Trenton, NJ with the Carrot Snap Controversy

Christine and Salt, WTIC-FM, Hartford with Christine’s Dental Visit

Foxx and Annie, CBS-FM, New York City with Wishing Myself a Happy Birthday

Some of the Great Radio Stations I’ve Helped...