Want to win big with women? Do lots of relationships content. A new signature feature for us on Kyle, Bryan, and Sarah, WRAL-FM, Raleigh is called Love Him or List Him. Purposely playing off the HGTV show Love It or List It, this one works great as America re-opens and listeners get back to dating. The simple thesis of this weekly feature is that a female listener comes on who’s had a date or two with a new person. The quirk is that she saw something or an odd thing happened which makes her wonder if she should continue seeing him (Love Him) or move on to the next person (List Him). This is simple story-telling with a hook that is relatable and intriguing to other female listeners. She comes on, lays out her challenge, and then you take calls, asking the audience what they would do in that instance. The big win is that those calling with opinions probably have lived through it so you’ll get a lot of first-hand advice and stories. Once you field a few calls, get that gal back on and tell her what the audience thinks she should do. Here’s a version with a twist!