Steve Richards, MIX 96.5, Asheville, NC with Listener Jen and Hurricane Helene

What radio does better than any other medium is connection.  Making people feel like they aren’t alone.  The pictures and videos coming out of western North Carolina are horrific.  Loss of life.  Entire towns wiped away by Hurricane Helene.  While it shouldn’t take a natural disaster to connect listeners, we shouldn’t underestimate our power to do that, too.  It’s why many fans choose us each day.  Amongst the devastation, we make listeners feel like they’re not going through it by themselves.  My friend Steve Richards, MIX 96.5, Asheville, NC is one of the very best I know at this.  As that station powered back up, here’s a call from a listener on her experience.  It’s riveting story-telling with multiple connection points.  We need to know what’s below the service emotionally with our listeners, whether it’s a bad situation or not.  Connect there and we’ll always be important to them