Kick-Ass Audio Breaks

Running in the opposite direction is a smart strategy sometimes.  Our job is to separate ourselves from everything else on the dial.  This is why we talk so often about the importance of doing things with the topics of the day and in your content breaks to accomplish this.  The world is stressful and negative – being an escape from that (on most days) is a good move.  Enter Spencer’s Neighborhood, 1065 The Arch, St. Louis, who highlight the great deeds done by a local female each week in a segment called the Kick Ass Chick of the Week.  Primarily driven to help define the cast member who best identifies with this, Cassiday, the team explores the story of a female listener each week who has overcome obstacles to thrive or is giving back to the community in unique ways.  They celebrate her and remind listeners that in this world of non-stop arguing, goodness is happening all over the market.  This is smart content that works in the moment, but also defines the team’s values and attributes to new listeners just finding them.

The content on radio shows should have a “born on date.”  In other words, what you talk about and have fun with today should be so “of the moment” that if you did it the following week, it’d feel stale.  The new movie about the rock group Queen, “Bohemian Rhapsody,” owned the moment last week.  Which is why Spencer’s Neighborhood, 106.5 The Arch, St. Louis, grabbed their afternoon guy from Stacey and Jonah, and made him up on their Friday show as a drag queen and then shipped him off to take listeners to see the matinee of the new Queen movie after the program.  This highlights several great decisions on both show’s parts:  the topic was very big that day with its premiere so they were very time sensitive, it was inventive and different so it had a better chance to stand out to cause talk, there were tons of visuals so it had digital engagement, and it involved both the morning and afternoon shows so it help establish a relationship between the casts and recycled Arch cume between the two programs.  Below is a break – see what else they did here.