Radio Show Content | Audio Breaks

Chris and the Crew, WPST, Trenton, NJ with Joe’s Mom Does March Madness

March 24, 2024

You must marry opposites to create memorable radio. Plus, it ain’t too bad to have a cast of characters you can rely on to help. March Madness is on – it’s a big topic everywhere (not everyone is doing it or following it, but they aware of it, which is the only threshold you must meet). Chris and the Crew, WPST, Trenton, NJ is super topical and local. Joe’s mom has zero knowledge of the teams. But, she’s a pistol – always opinionated and (even better), always cursing. Let’s bring those two together for this week’s audio. This is topical, local, real, and fun. All terrific images to get from a content break.

Carlin and Brent, Indie 88, Toronto with the Drag Queen Bachelorette Party

March 17, 2024

The absurd always works. Marry the usual with the crazy and people will listen along. Carlin and Brent, Indie 88, Toronto did this effortlessly in this week’s audio. Carlin’s sister is about to get married. She’s given him a rather interesting task: he must put together her bachelorette party. Carlin openly admits he has no idea what to do. So, in a brainstorm, we decided that he’d subcontract the work out to local drag queens. Carlin and his girlfriend were about to go to a drag show anyway. He approached the head drag queen and invited her on-the-air to discuss the dilemma. They agreed to put something together for Carlin so we’re off the races with unique, character-driven content that has an absurd element to it so listeners pay attention. Edgy, attitude, the absurd. If that’s not you, invite it on your show to stand out.

Carlin and Brent, Indie 88, Toronto with Break Brent’s Brains

March 10, 2024

Benchmarks are even more effective when they define a cast member on the show. If the reason for the feature goes to a core attribute of the personality, it helps that talent secure a position in the mind of the listener. Like: “she’s the mom” or “he love dogs.” Look at Carpool Karaoke as an example. James Corden is a singer and theatrical performer at heart. So it makes sense for him, being a fan of music, to invite celebrities in the car to sing along with their tunes. Carlin and Brent, Indie 88, Toronto, came up with a new way to give out prizes. Brent has a fascination for quirky facts. Marry that to the belief that everyone knows one and here comes Break Brent’s Brain. Listeners call with their fact. The one that Brent is most wowed by wins the prize.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with the Door Dash Audit

February 25, 2024

With tax season fast approaching, Kyle, Bryan, and Sarah, WRAL-FM, Raleigh decided to lean in on the lifestyle of one of its cast members. We talk much about relatability and radio’s super power to connect with the audience. One thing morning TV does not have is relatable cast members. Connecting is what we do well in radio. When forming a relationship with anyone in life (much less a listener), they must leave having connected with one of you – and the base for connection is having something common. That’s perfect character development. Bryan spends an amazing amount of money on Door Dash (and Uber Eats). The team gave a financial expert access to Bryan’s banking info. He then shared how much Bryan spent using these services in the last year. The number will blow you away. Now, Bryan sits with a sign behind him in the studio (as seen in social media posts) to show how many days he’s gone without using Door Dash!

Jackie and Bender, KISS, Seattle with Dad’s Poetry

February 18, 2024

This week’s audio is a reminder that when you have something to give out, you must take into consideration all those people not vying for whatever prize you have. Research consistently advises that 98% of your audience will never try to win something from you. They come to the show each day to connect with you on a human level and have a good time. So, when sales or promotions has something to give out, focus on how you give it out to earn images and play to why those 98% of your fans turn you on each day. Here’s some retro audio of Jackie and Bender, KISS, Seattle executing this perfectly. It’s Bender’s dad with some poetry around the station’s music blend. They gave out the prize, but entertained everyone.

Kick-Ass Audio Breaks

Chris and the Crew, WPST, Trenton, NJ with Joe’s Mom Does March Madness

Carlin and Brent, Indie 88, Toronto with the Drag Queen Bachelorette Party

Carlin and Brent, Indie 88, Toronto with Break Brent’s Brains

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with the Door Dash Audit

Jackie and Bender, KISS, Seattle with Dad’s Poetry

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