Radio Show Content | Audio Breaks

Chris and Dina, WMAS-FM, Springfield MA with Here’s Why I’ve Been Gone

October 26, 2025

Each of us in radio have call letters that will always be meaningful. Today’s audio comes from one for me because this is where I started my morning show career, when on-the-air. I jokingly say that it took this station firing me, then re-hiring me, then my leaving for things to click professionally. Chris and Dina, WMAS-FM, Springfield, MA own every single demo in the market. They have large leads because they are excellent broadcasters, understating why listeners tune in each day – what they’re looking for. And central to that is connection. They are deeply connected to the audience because they share their lives with their fans. Dina went missing for a few weeks because her mom unexpectedly passed away. It’s powerful to talk about something like this with the audience as it’s pure character development and very emotional. Here’s Dina sharing with the audience what happened. Her mom was a big part of the show so, Chris tilted the sadness at the end by re-airing a time she was on that was fun to hear again.

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with The Winner Happens In the Future

October 19, 2025

Last week’s audio featured pure silliness – Moug and Karla, B96, Chicago getting a witch to put a hex on a rival sports team. Let’s keep both themes in this week’s audio. The premier sports match up in the Raleigh-Durham area is whenever Duke plays UNC in basketball. As someone who lives here, this area comes to a standstill the day of this game. We talk a lot about topic-treatment-tone, the Coleman Insights inspired 3T’s of content. Here’s one you can steal if you have a similar sports rivalry in your town – and it’s memorable because of it’s silliness. Kyle, Bryan, and Sarah, WRAL-FM, Raleigh wondered the day of the game who’d win. So they decided to go into the future. And where is it tomorrow? Australia! Where the game has already happened! They called Australia to find out who won, before the game happened.

Moug and Karla, B96, Chicago with The Etsy Witch

October 12, 2025

Your Cubs are in the MLB playoffs (Hot Topic) and you want to align with it in a unique, fun way to make people talk. This one is pure silliness, which is why I like it. Moug and Karla, B96, Chicago went to Etsy and found a witch to put a hex on the opponent’s of the Chicago Cubs baseball team. Who even knew that getting a witch on Etsy was a thing? Even if it isn’t, this creative approach to the topic is the perfect way to make fans stop to listen and, if done well like this, leave talking about it. Choosing the topic is the first part of a great break. To make it strategically successful, it’s the treatment you bring that makes it memorable. Here are two installments of The Etsy Witch from this past week.

The Morning Wolfpack, 100.7 The Wolf, Seattle with AI Predicts the Mariners Win

October 5, 2025

Work with me and know I’ll ask in every break, “what’s the pivot?” Shows that are not much more than chatter are fatiguing, because listeners have short attention spans and require glitter being thrown at them very quickly in any break to keep their interest. Examples of pivots: talking about Travis Kelce marrying Taylor Swift? Here comes his high school football coach to add a fresh perspective. In a conversation about Robert Redford passing? Here’s a fun quiz on his movies. The Morning Wolfpack (Matt, Gabe, and Captain Ron) at 100.7, The Wolf, Seattle have dubbed this the QAP (the Quick Ass Pivot). In a conversation about the Hot Topic of the Mariners run to the World Series, here comes a doctored voice from ChatGPT, who they asked to predict the winner. In many of your content breaks, plan the pivot – the treatment to the topic you’ve chosen – to make the break all yours and be memorable because of what you did with it.

Scotty Kay, US99, Chicago with A Party at Michael Jordan’s House

September 28, 2025

I love innovators and those who see ideas in the oddest of places. That’s why I fell in love when Scotty Kay, US99, Chicago called to get my help on one of the quirkiest ideas I’d ever heard. Scotty found Michael Jordan’s old Chicago house on Airbnb. Think of how iconic it’d be for listeners to get into the house once owned by one of Chicago’s most famous people. What to do? Scotty decided to throw a concert at Michael Jordan’s old house. The narrative was set. The owner of the house said it’d be okay, his boss said no. As a renegade, Scotty moved forward, finding a group to do it and mapping out the promotion. One thing we don’t do enough of in radio any longer is capture the imagination of the audience and create experiences in our promotions that make listener’s eyebrows go up. What I loved was the pure innovation of this idea, which came solely from Scotty finding the listing online. Bravo.

Kick-Ass Audio Breaks

Chris and Dina, WMAS-FM, Springfield MA with Here’s Why I’ve Been Gone

Kyle, Bryan, and Sarah, WRAL-FM, Raleigh with The Winner Happens In the Future

Moug and Karla, B96, Chicago with The Etsy Witch

The Morning Wolfpack, 100.7 The Wolf, Seattle with AI Predicts the Mariners Win

Scotty Kay, US99, Chicago with A Party at Michael Jordan’s House

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