Kick-Ass Audio Breaks

The highlight of the week could very well have been the narrative arc done by Two Men and a Mom, WRAL-FM, Raleigh around Bryan’s upcoming July wedding.  The show hatched the arc around the thesis that Bryan’s fiance had invited an extra bridesmaid so he needed an additional groomsman.  That’s when it became fun.  He decided to write a “recruiting” letter to Duke’s Coach K (seen here), read it on the air, and published it to social media making the ask with a Friday, 8:15 deadline.  They worked this arc for two days, waiting to hear from Coach K on his decision.  Friday at 8:15 arrives and they get their answer if the iconic men’s basketball coach at the famed local university will stand with Bryan during his ceremony.  Hear the conclusion of this awesome story arc below that accomplished these things:  character development for Bryan, it affirmed innovation because of what they did, was a great example of truly being local, and was very fun to eavesdrop on.

Radio stations need to do promotions – these large giveaways (usually trips or cash contests) add energy to a radio station and cultivate listening from contest players.  Mark and NeanderPaul, KSLX, Phoenix subscribe to the philosophy that while these promotions need to be talked about on their show, that kind of break is only geared at the 2% who care (and will follow or play the game).  We need to make a break like that entertaining to the other 98% to help carry listeners thru content that really doesn’t matter to them.  The station just started a game centered around classic rock called The A to Z Game.  Listen to this break and note what they did in promoting it to make it fun to hear for the larger group, the 98% who’ll never call to win anything from the station.