Radio Show Content | Audio Breaks

WDRV, Chicago Prince William’s Best Man Toast

May 27, 2018

Sherman and Tingle, WDRV, Chicago couldn’t care less about the Royal Wedding. This doesn’t absolve them from dealing with it – it actually gives them a powerful perspective from which to develop their breaks and humor. There have been times where certain shows or talent will use the “I don’t care about it so I didn’t do anything around it” as a defense to avoid a big topic. That’s not smart (it’s actually lazy!). We never assign perspectives, we just need to identify them to tackle the topic. Add a splash of imagination to your take and you’re off to the races to entertain the audience. These guys imagined what Prince William’s first toast of the happy couple would sound like at the reception. Behold a perfect break – it’s around a big topic of the day, it’s foundation is the team’s take, it’s funny, it’s short, and it’s inventive.

WRAL-FM, Raleigh Will Coach K Be a Groomsman

May 20, 2018

The highlight of the week could very well have been the narrative arc done by Two Men and a Mom, WRAL-FM, Raleigh around Bryan’s upcoming July wedding. The show hatched the arc around the thesis that Bryan’s fiance had invited an extra bridesmaid so he needed an additional groomsman. That’s when it became fun. He decided to write a “recruiting” letter to Duke’s Coach K (seen here), read it on the air, and published it to social media making the ask with a Friday, 8:15 deadline. They worked this arc for two days, waiting to hear from Coach K on his decision. Friday at 8:15 arrives and they get their answer if the iconic men’s basketball coach at the famed local university will stand with Bryan during his ceremony. Hear the conclusion of this awesome story arc below that accomplished these things: character development for Bryan, it affirmed innovation because of what they did, was a great example of truly being local, and was very fun to eavesdrop on.

106.5, The Arch St. Louis The Kentucky Derby Weekend

May 13, 2018

It’s quite clever when a show marries something in pop culture with character development to satisfy the audience’s need to understand the talent as it reflects a topic of the day. Enter Spencer’s Neighborhood, 106.5 The Arch, St. Louis who did just that with the Kentucky Derby last week. The topic amongst the cast and then with listeners on the phones was for each to share a short highlight of their weekend and then the team assigned you a Kentucky Derby horse name based on the experience. Spencer and his team get so much done in a few short minutes, which requires additional prep because they have very little time to waste. Listen as this is wonderfully set up in the first few seconds with audio of the event, hooking the audience, and then tied that to pop culture to contemporize the show along with short stories from the weekend, all leading to humor.

KSLX, Phoenix The A to Z Game

May 6, 2018

Radio stations need to do promotions – these large giveaways (usually trips or cash contests) add energy to a radio station and cultivate listening from contest players. Mark and NeanderPaul, KSLX, Phoenix subscribe to the philosophy that while these promotions need to be talked about on their show, that kind of break is only geared at the 2% who care (and will follow or play the game). We need to make a break like that entertaining to the other 98% to help carry listeners thru content that really doesn’t matter to them. The station just started a game centered around classic rock called The A to Z Game. Listen to this break and note what they did in promoting it to make it fun to hear for the larger group, the 98% who’ll never call to win anything from the station.

The MIX, Chicago Show Biz Pop Quiz 100th Episode

April 29, 2018

Much like Steve Harvey does special-themed Family Feuds, it’s totally fine for you to take your tenured, signature features and do something different with them on occasion, too. Koz and Jen, The MIX, Chicago, do the Show Biz Pop Quiz each afternoon as listeners are driving home. This Hollywood trivia game is widely done and immensely popular with an audience because it’s vicarious, easy, and centered around a cast character in efforts to help define them. Here is their 100th episode of the feature. As a special treat for both Jen and the audience, Koz had her play against someone who is 100 years old. This quirky turn is geared at those just tuning in to play along, helping heighten how fun it is for them.

Kick-Ass Audio Breaks

WDRV, Chicago Prince William’s Best Man Toast

WRAL-FM, Raleigh Will Coach K Be a Groomsman

106.5, The Arch St. Louis The Kentucky Derby Weekend

KSLX, Phoenix The A to Z Game

The MIX, Chicago Show Biz Pop Quiz 100th Episode

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