Kick-Ass Audio Breaks

Apple releases its new iOS update and anyone with an old phone suffers the same problem:  their phones don’t work as well.  Enter The TJ Show, AMP 103.3, Boston, to address the issue.  TJ believes that Apple is messing with us on purpose – so we’ll all get new phones.  This show has a unique way of expressing what the audience is thinking in a fun way.  Great shows have a good time with whatever the topics of the day are.  With Apple’s release of new phones and a new iOS, TJ delves into the issue in a way generated from his perspective (a great starting point to help define you).  Not only is this content on point (many in the audience is nodding “yea, I think that, too”), but TJ does this in a way that stands out.  Listen for the content, his talk on the topic, and the production value which makes it sparkle.

There are several kinds of content you can do on your show.  All of it signals to your audience that you understand what’s important to them and each of them has a strategic purpose.  Pop culture says you’re tapped into whatever is hot right now.  Personal stories give you an efficient vehicle to define yourself to listeners in a way where they see themselves.  Lifestyle content communicates that you understand what they’re going through. One of my favorite features of all time is called The Bus Stop, done by Michael Chew, at MORE-FM (WBEB), Philadelphia.  Michael was home early enough in the day to greet his kids as they returned from school on the bus.  We hatched the idea that he’d asked the kids, as they got off the bus, about their day.  Maybe it was because they were going to be on the radio or because they knew Michael as he was their neighbor, but what the kids offered was almost always very entertaining, and tapped into the lifestyle of the adult woman listening to the station who also had kids and encountered the same conversation when she got home.