Kick-Ass Audio Breaks

Our audio this week brings several points important to make.  First, we are storytellers.  First, always, and forever.  Stories are what make us interesting to other people.  But we can only tell our stories, not the stories of others.  If a story exists and it isn’t yours, get that person on to tell it.  It’ll be much more emotional and authentic.  Second, stories must have compelling drama and the more you have, as it pushes to resolution, the more riveting it is to hear.  Finally, stories don’t work unless you, as show hosts, have curiosity to bring the story out and focus on the emotion.  A local Seattle woman was caught in the vortex of the Delta issues a week ago.  She joined the Daly Migs Show, 99.9 KISW to tell of her experience (which includes finding mice in the Minneapolis airport).  This first person account of the happened is highly engaging.

With politics now ramping up as a potential Hot List topic, you can consider using it as a foundation for content for the show.  The threading of this needle needs to be precise so it’s not commentary or you advocating for a candidate (so it isn’t polarizing).  Plus, it’s important to maintain the goal – entertaining the audience.  With the Trump-Biden debate a few weeks ago, Anna and Raven, Star 99.9, Bridgeport, CT took on the challenge of crafting unique content around the topic without touching that third rail.  In a brainstorm, we realized that people like to bet and there were probably weird bets happening that night on the debate, too.  Here’s an interview with a betting parlor owner on just that angle.  It wasn’t about politics, but was about something attached to the debate that created the relevance.