Kick-Ass Audio Breaks

Last week’s audio featured pure silliness – Moug and Karla, B96, Chicago getting a witch to put a hex on a rival sports team.  Let’s keep both themes in this week’s audio.  The premier sports match up in the Raleigh-Durham area is whenever Duke plays UNC in basketball.  As someone who lives here, this area comes to a standstill the day of this game.  We talk a lot about topic-treatment-tone, the Coleman Insights inspired 3T’s of content.  Here’s one you can steal if you have a similar sports rivalry in your town – and it’s memorable because of it’s silliness.  Kyle, Bryan, and Sarah, WRAL-FM, Raleigh wondered the day of the game who’d win.  So they decided to go into the future.  And where is it tomorrow?  Australia!  Where the game has already happened!  They called Australia to find out who won, before the game happened.

Work with me and know I’ll ask in every break, “what’s the pivot?”  Shows that are not much more than chatter are fatiguing, because listeners have short attention spans and require glitter being thrown at them very quickly in any break to keep their interest.  Examples of pivots:  talking about Travis Kelce marrying Taylor Swift?  Here comes his high school football coach to add a fresh perspective.  In a conversation about Robert Redford passing?  Here’s a fun quiz on his movies.  The Morning Wolfpack (Matt, Gabe, and Captain Ron) at 100.7, The Wolf, Seattle have dubbed this the QAP (the Quick Ass Pivot).  In a conversation about the Hot Topic of the Mariners run to the World Series, here comes a doctored voice from ChatGPT, who they asked to predict the winner.  In many of your content breaks, plan the pivot – the treatment to the topic you’ve chosen – to make the break all yours and be memorable because of what you did with it.