Kick-Ass Audio Breaks

One of the many things listeners are drawn to in a morning show is their chemistry.  You cannot fake chemistry – it’s the foundation for the show’s genuineness and authenticity.  Much like the significant relationships you have in your own life, the relationships between cast members is a draw for listeners, too.  Many perceive they do not have this in their own lives so they are aspirational and wish to belong to yours.  One of the daily benchmarks on The Cruz Show, Power 106, Los Angeles, is R U Down, a prank one listener plays on a friend with the show as the conduit, to see if they’ll consent to doing something outrageous for them.  Here’s one where the show pranked a new co-worker.  Multiple cast members, as well as PD Jimmy Steal, played a role in this.  It’s the chemistry you hear which is the element that makes listeners feel comfortable and like they belong in your the family.

There is great character development when a cast member puts their parent on the show. Immediately, you become their kid (not a DJ or “radio personality”) because of the conversation. Always wanting to show his mischievous side, TJ from The TJ Show, AMP 103.3, Boston decided to send something inappropriate to his mother through Amazon.  Ever the craftsman, TJ understands what elements need to be in place to create compelling audio and a conversation with conflict that can be aired so the listener not only feels a part of the scenario, but is entertained in the process, wanting to hear how it will end.  Listen to not only what TJ concocts, but how he presents this.  The thesis of the conflict appears in the first 20 seconds of the break to hook you (the audience knows everything in the set up so they only need to focus on his mother’s reactions), the approach is novel and unique, you can relate to it, you want to know how it will be resolved, and how TJ uses FaceTime audio to advance the narrative.