We all have a dreaded disease Big Pharma has yet to bombard our TV with ads. IBS is Instant Boredom Syndrome. We get bored quickly with everything. The most critical part of a content break is its start. In its first few seconds, listeners are making conscious and unconscious decisions: is this topic interesting to […]
The hardest and the easiest shows are the ones where there is a central topic everyone knows about and is being talked about. What happened to former President Trump at his Pennsylvania rally Saturday night applies. I believe great, relevant shows are about what’s happening right now. So, let’s touch on how to handle this […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2024-07-14 12:41:382024-07-14 12:43:49The Trump Story and Your Monday Show
Some stations launch new shows and get themselves into trouble from Day One. The show or management believe the show needs to start with a big giveaway and trumpets blowing announcing that a new show is in town, and they immediately set themselves up to fail. You start a new show like it’s a new […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2024-07-07 06:27:392024-07-07 15:50:01Launching a New Show Is a Strategic Adventure
How Wheel of Fortune Solved Instant Boredom Syndrome (You Can, Too!!)
We all have a dreaded disease Big Pharma has yet to bombard our TV with ads. IBS is Instant Boredom Syndrome. We get bored quickly with everything. The most critical part of a content break is its start. In its first few seconds, listeners are making conscious and unconscious decisions: is this topic interesting to […]
The Trump Story and Your Monday Show
The hardest and the easiest shows are the ones where there is a central topic everyone knows about and is being talked about. What happened to former President Trump at his Pennsylvania rally Saturday night applies. I believe great, relevant shows are about what’s happening right now. So, let’s touch on how to handle this […]
Launching a New Show Is a Strategic Adventure
Some stations launch new shows and get themselves into trouble from Day One. The show or management believe the show needs to start with a big giveaway and trumpets blowing announcing that a new show is in town, and they immediately set themselves up to fail. You start a new show like it’s a new […]