Any show I work with gets the same question each December as we evaluate our year: what do you remember about our year of shows? What specific things did we do that stood out, moved the needle, advanced our strategy, and deepened our relationship with the audience? I figure if they can recall it, it […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2021-01-05 11:13:522021-02-09 09:31:46Being Large To Be In Charge
With an interest to do a year-end ad, Match.com could have done one that was fact-based – listing the number of people they matched, how many of those couples are still together, and how effective they are at finding that special someone for everyone who joins. Or they could have done something timelier, funnier, and […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2020-12-09 15:12:052021-02-09 09:31:46Satan Meets His Match
Truly great shows meet the moment. They are exactly where the audience is for topics and tone. Think 9/11, Covid (when it was new), or something fun like when the first American Idol was chosen. Every show reflected the mood of the audience with tailored content for where the listeners were at that time. There […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2020-10-17 14:47:312020-10-20 12:46:59A Provocative Question With Little Time To Go
Being Large To Be In Charge
Any show I work with gets the same question each December as we evaluate our year: what do you remember about our year of shows? What specific things did we do that stood out, moved the needle, advanced our strategy, and deepened our relationship with the audience? I figure if they can recall it, it […]
Satan Meets His Match
With an interest to do a year-end ad, Match.com could have done one that was fact-based – listing the number of people they matched, how many of those couples are still together, and how effective they are at finding that special someone for everyone who joins. Or they could have done something timelier, funnier, and […]
A Provocative Question With Little Time To Go
Truly great shows meet the moment. They are exactly where the audience is for topics and tone. Think 9/11, Covid (when it was new), or something fun like when the first American Idol was chosen. Every show reflected the mood of the audience with tailored content for where the listeners were at that time. There […]