An actual conversation recently had with a talent: Steve Reynolds: “To make that idea ever bigger, why don’t we invite the sports guy from channel 4 to do a humorous play-by-play?” Talent: “He can’t come in when we’re on because he isn’t awake.” Steve Reynolds: “You’re right, because you said ‘can’t’.” Can’t. Won’t. C’mon […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2025-05-31 15:24:362025-06-02 07:50:47If You Think You Can’t, You’re Right
All the ratings gimmickry in the world can’t beat a personality who is emotionally connected to his or her listeners. When starting with a show, I ask what two unaided things they want the audience to say about them in two years. Almost every time I get back the right answers: that the show is […]
The next time you get on a plane, glance to your left before walking down the aisle to your seat. Those two pilots, whether young or grizzled veterans, have one thing in common with every other pilot on every plane you’ll ever be on. They have a flight plan to get you from here to […]
If You Think You Can’t, You’re Right
An actual conversation recently had with a talent: Steve Reynolds: “To make that idea ever bigger, why don’t we invite the sports guy from channel 4 to do a humorous play-by-play?” Talent: “He can’t come in when we’re on because he isn’t awake.” Steve Reynolds: “You’re right, because you said ‘can’t’.” Can’t. Won’t. C’mon […]
Creating Credible Connections
All the ratings gimmickry in the world can’t beat a personality who is emotionally connected to his or her listeners. When starting with a show, I ask what two unaided things they want the audience to say about them in two years. Almost every time I get back the right answers: that the show is […]
Six Step Show Prep
The next time you get on a plane, glance to your left before walking down the aisle to your seat. Those two pilots, whether young or grizzled veterans, have one thing in common with every other pilot on every plane you’ll ever be on. They have a flight plan to get you from here to […]