This blog isn’t for you. I’ll explain why after I tell you how I met my friend Lori Lewis, radio’s social media guru. “We define our image every day by how we make people feel.” I didn’t say that. Lori Lewis did. I was a fan and read everything Lori wrote because I always learned […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2023-11-29 19:14:192023-11-30 06:42:14Make My Day, Steal This Blog
Many of us know someone in radio who’s met Taylor Swift. They gush about how nice she is. Some reference a handwritten note they’ve received from her, with something personal inside, after the visit. You’ll get no cynicism from me. Taylor’s a smart marketer who understands her two customer bases: her fans and those of […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2023-11-07 12:47:452023-11-07 15:29:48The Power and Peril of Paying Attention
Over the years, I’ve heard hundreds of shows do thousands of breaks. Most of us never really explore what we like about a break. As a young program director, I relied much more on that it felt right. Well, feelings aren’t going to make you a success. Strategy and tactics will. Judging content against a […]
Make My Day, Steal This Blog
This blog isn’t for you. I’ll explain why after I tell you how I met my friend Lori Lewis, radio’s social media guru. “We define our image every day by how we make people feel.” I didn’t say that. Lori Lewis did. I was a fan and read everything Lori wrote because I always learned […]
The Power and Peril of Paying Attention
Many of us know someone in radio who’s met Taylor Swift. They gush about how nice she is. Some reference a handwritten note they’ve received from her, with something personal inside, after the visit. You’ll get no cynicism from me. Taylor’s a smart marketer who understands her two customer bases: her fans and those of […]
Three P’s to Perfect Personalities
Over the years, I’ve heard hundreds of shows do thousands of breaks. Most of us never really explore what we like about a break. As a young program director, I relied much more on that it felt right. Well, feelings aren’t going to make you a success. Strategy and tactics will. Judging content against a […]