“C” Is For Cat Lady

I live in a house addicted to Penzeys Spices.  At last count, we have 193 of them.  A dedicated drawer for spices with the overflow on several shelves in the pantry.  Just when you think you have all of them, four more show up in the mail.

One of the things that draws us to the Penzeys brand is that the owner (or marketing people) send funny emails centered around topical news items in their effort to sell us more spices.  Almost all of them make us laugh.  The most recent, seen here, is titled “’C’” Is For Cat Lady”.  Any spice starting with the letter “c” is on sale.

It’s a simple, but brilliant marketing move that places staid, boring spices into the national conversation.  It cost nothing more than a creative mind to conceive and put together.

How about your radio show?  How do you do there?

Great radio is about whatever is going on right now.  I listen around the dial and hear way too much evergreen radio.  Topics that could work as well next Wednesday as they do today.  Stuff that feels like it’s mostly from a prep service.  And all of it is a C+ to me.

When Leno and Letterman were in reruns, they’d air a show from years prior.  Until they realized two things:  the comedy and conversations on those shows were very dated (and it stood out).  They also got that the typical viewer didn’t watch every program.  So, when in reruns, they started airing shows from a few weeks before.  Because those topics, guests, and comedy pieces were still relevant.

If we air the show you did today in two weeks, would it feel “dated”?  If so, it really, really work today.  Go for that.

Be about right now in your topic choices.  This blog is about right now and that’s the sweet spot.

We have way more cumin in the house than we know what to do with.  If you need any, let me know?