Many of us know someone in radio who’s met Taylor Swift. They gush about how nice she is. Some reference a handwritten note they’ve received from her, with something personal inside, after the visit. You’ll get no cynicism from me. Taylor’s a smart marketer who understands her two customer bases: her fans and those of […]
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png00Steve Reynoldshttps://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.pngSteve Reynolds2023-11-07 12:47:452023-11-07 15:29:48The Power and Peril of Paying Attention
Over the years, I’ve heard hundreds of shows do thousands of breaks. Most of us never really explore what we like about a break. As a young program director, I relied much more on that it felt right. Well, feelings aren’t going to make you a success. Strategy and tactics will. Judging content against a […]
Taylor Swift is dating an NFL player. What can we do with that? Our last Planet Reynolds touched on the importance of innovating with fresh ideas, so your fans don’t get bored. This time let’s touch on how to do that. The quickest way to thwart the brainstorming process is to ask the above: what […]
The Power and Peril of Paying Attention
Many of us know someone in radio who’s met Taylor Swift. They gush about how nice she is. Some reference a handwritten note they’ve received from her, with something personal inside, after the visit. You’ll get no cynicism from me. Taylor’s a smart marketer who understands her two customer bases: her fans and those of […]
Three P’s to Perfect Personalities
Over the years, I’ve heard hundreds of shows do thousands of breaks. Most of us never really explore what we like about a break. As a young program director, I relied much more on that it felt right. Well, feelings aren’t going to make you a success. Strategy and tactics will. Judging content against a […]
The Lamest Question to Create Compelling Content
Taylor Swift is dating an NFL player. What can we do with that? Our last Planet Reynolds touched on the importance of innovating with fresh ideas, so your fans don’t get bored. This time let’s touch on how to do that. The quickest way to thwart the brainstorming process is to ask the above: what […]