Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
The Power and Peril of Paying Attention
Many of us know someone in radio who’s met Taylor Swift. They gush about how nice she is. Some reference a handwritten note they’ve received from her, with something personal inside, after the visit. You’ll get no cynicism from me. Taylor’s a smart marketer who understands her two customer bases: her fans and those of […]
Three P’s to Perfect Personalities
Over the years, I’ve heard hundreds of shows do thousands of breaks. Most of us never really explore what we like about a break. As a young program director, I relied much more on that it felt right. Well, feelings aren’t going to make you a success. Strategy and tactics will. Judging content against a […]
The Lamest Question to Create Compelling Content
Taylor Swift is dating an NFL player. What can we do with that? Our last Planet Reynolds touched on the importance of innovating with fresh ideas, so your fans don’t get bored. This time let’s touch on how to do that. The quickest way to thwart the brainstorming process is to ask the above: what […]