Sometimes, little things become big things. Consider the mystery faced by Sarah and Jessie, MIX 96.5, Houston back in December. Someone sent Sarah Pepper a self-help book from Amazon. The only problem? No one copped to it. There wasn’t any receipt or note with the delivery acknowledging who sent it. Small things can become big things. And those big things can become defining things! Sarah and Jessie set off to find out who sent the book and who thinks Sarah Pepper needs some help! A question I often ask in a prep session to talent is: what do you wonder about this? Wonderment is a great place to start to come up with something creative. They wondered if Sarah Frazier, Audacy’s market manager (and someone close personally to Sarah Pepper), sent it. Ms. Frazier is always money on the air. So they called her to ask. Resulting in this tiny thing (getting a book from an unknown person) into a bigger, stickier thing, considering how much fun the conversation was.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2022-03-20 05:44:442022-03-20 07:42:55Sarah and Jessie, MIX 96.5, Houston with Who Sent That Self-Help Book?