Scotty Kay, US99, Chicago with A Party at Michael Jordan’s House

I love innovators and those who see ideas in the oddest of places.  That’s why I fell in love when Scotty Kay, US99, Chicago called to get my help on one of the quirkiest ideas I’d ever heard.  Scotty found Michael Jordan’s old Chicago house on Airbnb.  Think of how iconic it’d be for listeners to get into the house once owned by one of Chicago’s most famous people.  What to do?  Scotty decided to throw a concert at Michael Jordan’s old house.  The narrative was set.  The owner of the house said it’d be okay, his boss said no.  As a renegade, Scotty moved forward, finding a group to do it and mapping out the promotion.  One thing we don’t do enough of in radio any longer is capture the imagination of the audience and create experiences in our promotions that make listener’s eyebrows go up.  What I loved was the pure innovation of this idea, which came solely from Scotty finding the listing online.  Bravo.