The Big Tigger Morning Show, V103, Atlanta with That’s That with Miss Pat

Alliteration is very powerful, especially when it comes to naming features.  Research has proven that named features are retained.  When you add alliteration, it heightens things.  The Big Tigger Morning Show, V103, Atlanta has, in its cast, a comedian very popular with the audience whose name is Miss Pat.  Wanting a daily feature to define Miss Pat and her sense of humor, they settled on That’s That with Miss Pat.  This is a great, highly memorable name for a benchmark.  In the feature, Miss Pat goes off on a topic of the day that has caught her eye.  She gets to be her big bold self and apply her sense of humor against a story or topic everyone knows about.  Here’s an example of That’s That with Miss Pat.