The Daly/Migs Show, 99.9 KISW, Seattle with Fun With the Mall Santa

It’s not just the topic you choose that makes the break relatable and memorable.  It’s what you do with the topic that accomplishes that.  To help make breaks sticky, think about what you could do with your chosen topics that would give the audience a unique, fun experience no other show in town would.  Enter the Daly/Migs Show, 99.9 KISW, Seattle.  Anything Christmas works now because….well, you know why.  But these guys?  Well, they went to a Seattle mall to interview a mall Santa.  Great topic, excellent execution.  And to heighten things further, in another break for the show, they had the mall Santa play their signature trivia game Beat Migs.  Glorious all the way around.