The Daly/Migs Show, 99.9, KISW, Seattle with The Kid Saving the Kid’s Life

Sometimes we in radio take the path of least resistance.  What’s the easiest thing to do here?  For instance, imagine seeing a story about a local kid who was swimming and saved another kid’s life who was drowning.  We all know shows that might not see that as content.  Then others who would only recount the story so they could talk more.  Then there’s the Daly/Migs Show, 99.9 KISW, Seattle who live to step into stories by finding those central to it, bringing them on, and exploring what that experience was like.  It’s a very effective way to showcase their curiosity as the story unfolds.  What helps this story was the T-shirt the kid wearing when they found the story.  They knew he liked the station because of the band on the T-shirt, which makes the local connection even sweeter.