With Mother’s Day this Sunday, step back from the traditionally over-used ideas with something different. Find the mother of a local star or celebrity in Hollywood or your format. Get them to come on to talk about their kid, by you wishing them a great Mother’s Day. How would you find them? Check that person’s Wikipedia page to see where they grew up, then, like a super sleuth, start Googling until you locate them. It’s some work, but would ultimately give you something unique around the Hot Topic and be an idea your competitor might never do.