Thunder and PT, 102.9 The Wolf, Minneapolis Taylor Swift’s Valentine Line

Our audio this week highlights the best way to solicit for listeners when you want them to do something creative to win a prize.  Last February, Thunder and PT, 102.9 The Wolf, Minneapolis had Taylor Swift tickets to give out.  Her tour was in town and it happened to be Valentine’s month so they brought both topics together, which is brilliant.  The idea was asking listeners to leave Taylor a love message on their Valentine Line – the purpose being to generate audio for the show (content) with the best winning the tickets.  The smart move here was Thunder doing his Valentine so those wishing to enter would know what they were looking for.  This break is fun for those not entering (a very important point) and instructive to those who will.  Guess what they got over the next few weeks?  Fun entries from listeners because they gave an example of what they wanted instead of just explaining it.