Thunder and PT, 102.9 The Wolf, Minneapolis with Farmalee for Parmalee

Laura Ries wrote a great book on how to name things called Battlecry.  It’s a short but very instructional on how to name products.  It’s worth your time if looking to name a new benchmark or even a one-and-done game.  Often, when stuck, I’ll use RhymeZone to see what words in the English language rhyme with a primary word around what I’m doing.  Taking both of these to heart are Thunder and PT, 102.9, Minneapolis.  The team recently had Parmalee tickets to give out.  They came up with a clever name called Farmalee for Parmalee (rhyming is one of the techniques discussed in Laura’s book).  They substituted a farm animal for a word in a hit song by the country group.  Listeners had to identify the missing word to win.