Trey and Loren Raye, WCBS-FM, New York City with Primetime Disasters

An iconic radio station gets a new morning show and the haters will show up.  This stems from the fact that listeners hate change.  Their disliking the new show usually comes from discomfort because of the disruption in their morning routine.  Enter Trey and Loren Raye, WCBS-FM, New York City who started on the iconic brand a few weeks ago.  Also welcome those who voice this displeasure with the new show on social media.  Every great storyline has a villain.  So the show used the negative comments to build sympathy for the show.  Normally, I’d avoid inserting a negative perception into a storyline for a new program.  But this one is different.  They did it through comedy – when you generate laughter, the content becomes more universal.  The show used A.I. for a feature they call Primetime Disasters, highlighting the negative comments.