This week’s audio proves several things: first, the importance of being about the moment. Great shows are about whatever is going on right now. Second, taking advantage of your surroundings – there’s gold for content and characters all around you – just see it. And presenting your content in a way where you own it. The NFL season starts this week. It’s a big topic for any market, whether you have a team or not, because listeners’ lifestyles are impacted. Back in the day when I was working with Ty, Kelly, and Chuck, NASH FM’s syndicated country show from Nashville, we added a feature that took advantage of all the artists you’ll find all over that town, looking for their big break, called the Ten Minute Tune. We partnered with a few who wrote well and had a sense of humor. Each morning, we’d take calls from listeners suggesting a topic and the singer had ten minutes to come up with a song around that topic. Here’s what happened with the the NFL draft, when it was a big topic after the season that year.
https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png 0 0 Steve Reynolds https://reynoldsgroupradio.com/wp-content/uploads/2020/08/SteveReynolds_logo-rev-300x86.png Steve Reynolds2022-09-11 06:08:292022-09-18 07:19:13Ty, Kelly, and Chuck NASH FM’s Ten Minute Tune